Product Marketing Engineer
About The Position
The Product Marketing Engineer (PME) is responsible for execution of the go-to-market plan and creation of technical marketing content enabling the sales team, business development and our partners to capitalize on opportunities across global markets. A strong candidate will have a strong motion control background with the ability to execute high impact/ROI marketing activities within a small team. ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include: Semiconductor manufacturing systems, Electronics/PCB and display manufacturing systems, Biomedical - Genome sequencing systems, Laser microprocessing systems. Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.
Requirements
- 5+ years Application engineering experience utilizing motion controllers
- Experience with creating sales training or technical marketing content
- Ability to analyze technical products including competitive products
- Strong communication skills; able to produce concise, actionable reports
- Bachelor’s degree in electrical or mechanical engineering with emphasis on control systems or mechatronics
Responsibilities
- Execute go-to-market plans for product and feature releases
- Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
- Assist PM/PMM with voice-of-customer efforts
- Coordinate with and support Marketing & Business Development team with all internal & external messaging to employees, customers and markets.
- Create and manage a portfolio of technical marketing and sales enablement materials
- Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
- Communicate with internal subject matter experts to inform material
- Support Segment Marketing by helping to create and review sales enablement materials
- Stay up-to-date and educated on all products and capabilities
- Learn and be able to operate all motion controller, servo drive and interface module products with provided software to collect data, screen recordings, video footage and other technical content
- Test new products, capabilities and features to provide feedback and gain understanding for training & promotional purposes
- Analyze competitors’ products, sales & marketing strategy and key activities
- Evaluate and at times operate competitive products to analyze capabilities, features, software and ease-of-use.
- Produce concise reports and maintain a competitive intelligence database
- Educate sales, marketing & management on key competitor intelligence
- Utilize AI-native workflows to maximize productivity
- Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
- Promote continuous improvement through the adoption of AI-enabled tools and methodologies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
