Product Marketing Director, Virtualization Solutions

Everpure•Santa Clara, CA

14h•Onsite

About The Position

Everpure is seeking a highly motivated and experienced B2B Product Marketing leader to serve as a Product Marketing Director for our Virtualization Solutions. In this high-visibility leadership position, you will play a key role in developing and executing global marketing campaigns, launching new solutions for our Virtualization portfolio, and enabling the Everpure field and partners to bring our Virtualization solutions to market. As a proven leader in enterprise product or solutions marketing, you possess a deep understanding of market dynamics, competitive landscapes, and customer insights. You will drive marketing campaign strategies, lead solution launch activities, and accelerate demand for our rapidly growing set of Virtualization solutions.

Requirements

Demonstrated expertise in leading high-growth B2B technology marketing functions, with a mastery of positioning products within the virtualization, SaaS, or enterprise infrastructure domains.
Ability to translate deep technical concepts into compelling business narratives for IT audiences, backed by a strong understanding of market dynamics and the competitive landscape.
Proven track record of building cross-functional alliances with Sales and Product leaders to influence product roadmaps and drive cohesive organizational GTM alignment.
Expert written and verbal communication skills with a focus on delivering high-quality content that drives specific business outcomes and KPIs.

Responsibilities

Architect GTM Strategy: Leveraging customer insights, industry knowledge and competitive intelligence, you will work with our Commercial and Enterprise segment leaders to define the GTM strategy and prioritized solutions to take to market.
Drive Campaign Alignment: Align with marketing leadership to prioritize investment of campaigns towards these solutions, and drive the team to deliver messaging and content that brings these campaigns to life.
Forge High-Impact Messaging: Oversee the development of compelling and powerful content for Sales, Customer Support, Comms, and others including; sales training, positioning, FAQs, battlecards, and more.
Enable Global Sales and Partners: Lead the creation of high-velocity sales tools—including battlecards, positioning guides, and training modules—to empower our field teams and channel partners to win in a competitive landscape.