Director, Product Marketing

Safe Software

7d • Remote

About The Position

Safe Software is looking for a Director of Product Marketing to serve as the strategic architect of our market narrative. As our product portfolio and market presence expand, we are looking for a visionary leader to evolve our messaging from individual product features to a cohesive, category-defining story. This is a high-impact "builder" role. You will bridge the gap between our innovative product vision and world-class market execution by establishing the frameworks that drive our next phase of growth. We have an immediate opening and are excited to find the right candidate to join our team. In this role, you will lead a team of product marketing professionals focused on bridging the gap between product innovation and market success. You’ll champion the voice of the customer—leveraging research and industry trends to create high-impact narratives that solve real-world problems and drive measurable growth.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8-10+ years of experience in Product Marketing, with a proven track record in a Director-level or leadership role within a high-growth B2B SaaS environment.
• Ability to define strategy and align cross-functional teams rather than focusing solely on execution.
• A collaborative leader who thrives in a visionary environment; honoring our established product heritage while successfully introducing the modern frameworks and strategic discipline needed for our next phase of growth.
• Ability to translate complex technical product capabilities into clear business value for various audiences.
• Strong ability to communicate & drive consensus among senior stakeholders (Product, Sales, Executive).
• Experience using win/loss data and market feedback to drive strategic pivots.

Responsibilities

• Define and evolve messaging across products, industries, and buyer segments to ensure we stand out in the market.
• Ensure messaging is consistent and compelling across the website, marketing campaigns, sales materials, and partner communications.
• Elevate the depth of our messaging, ensuring it effectively communicates both technical capabilities and tangible business outcomes.
• Lead the GTM strategy for major product announcements, feature releases, and strategic initiatives (e.g., Peak of Data and AI).
• Establish and standardize repeatable launch processes that improve efficiency and impact.
• Drive tight alignment between Product, Marketing, Sales, and Customer Success to ensure unified execution.
• Partner with Demand Gen to shape the webinar program as a key channel for product storytelling and customer education, ensuring product connects to audience engagement at scale.
• Establish a structured Voice of Customer (VoC) program by consolidating insights from community, sales, and Customer Success to build a clear, reliable understanding of customer needs and behaviors.
• Develop targeted messaging that supports retention, expansion, and advocacy across the customer lifecycle.
• Establish ongoing mechanisms to bring customer and market signals back into Product and GTM planning.
• Oversee structured competitive research and the development of battlecards and other enablement materials to empower the sales team.
• Monitor industry shifts, including AI advancements and market consolidation, to proactively adjust our strategy.
• Use data and buyer insights to refine our ICP and market segmentation constantly.
• Equip Sales and Partners with clear narratives, tools, training, and assets that reduce friction in the sales cycle.
• Focus on measurable improvements in win rates and sales velocity.
• Lead, mentor, and scale the product marketing team, fostering a culture of accountability and execution discipline.
• Set clear KPIs tied to growth and revenue impact.
• Partner closely with the CEO and Product leadership on roadmap messaging and long-term positioning.

Benefits

• Annual learning budget and training programs
• Flexible and remote-friendly work arrangements
• 3 weeks of vacation
• 6 additional paid seasonal days off per year
• Extended health, dental, health or lifestyle spending, and counseling benefits from day 1
• Parental Leave Top-Up Program
• Bi-annual profit sharing
• RRSP/TFSA matching program
• Complimentary parking
• Bike storage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees