Product Marketing Director

ParetoHealth•Philadelphia, PA

1d•Hybrid

About The Position

ParetoHealth has built the largest and most proven health benefits captive in the market. At the center of that success is the Risk Shield—the combination of captive structure, stop-loss protections, underwriting philosophy, and long-term stability that helps employers achieve better outcomes over time. As Pareto continues to grow, we need a leader who owns how the Risk Shield is positioned, brought to market, and activated across the customer lifecycle. This role will define the strategy that drives new business growth and retention, ensuring our field teams have a clear and compelling way to communicate what makes Pareto different. This is not a traditional product marketing role focused solely on messaging and launches. This leader will own the commercial strategy for Risk Shield—from market positioning and segment strategy to consultant programs, competitive differentiation, customer communications, and field enablement. This role sits at the center of Product, Sales, Customer Management, Underwriting, and Marketing, serving as the business owner for the Risk Shield go-to-market strategy.

Requirements

Proven ability to develop and execute go-to-market strategies that drive growth, retention, and customer engagement
Strong positioning, messaging, and storytelling skills, with the ability to translate complex concepts into clear, compelling value propositions
Experience partnering closely with Sales, Account Management, and executive leadership to influence commercial outcomes
Demonstrated success building enablement programs, sales plays, and customer-facing content that improve field effectiveness
Strong analytical and strategic thinking skills with the ability to translate market, customer, and performance insights into action
Experience developing customer proof points, case studies, and value narratives that support new business and retention efforts
Ability to lead cross-functional initiatives and influence stakeholders across Product, Marketing, Operations, and Commercial teams
Strong project management and prioritization skills with the ability to manage multiple initiatives simultaneously
Experience leading and developing high-performing team members
Excellent written, verbal, and presentation communication skills
Demonstrated ability to identify high-impact AI use cases and implement scalable workflows that improve marketing, enablement, and commercial performance
8+ years of experience in Product Marketing, Go-to-Market Strategy, Commercial Enablement, Product Management, or related fields
3+ years of experience leading cross-functional business initiatives and influencing senior stakeholders
Prior people management experience preferred
Experience supporting B2B sales organizations and driving measurable business outcomes
Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred
Bachelor's degree required

Responsibilities

Own end-to-end go-to-market strategy for the Risk Shield across the customer lifecycle
Define positioning, messaging, and differentiation for Pareto's captive model and related offerings
Partner with Sales and Customer Management to drive growth and retention initiatives
Develop customer communication and lifecycle marketing strategies that strengthen engagement, reinforce value, and support long-term retention
Lead segment-based marketing strategies, including to Pareto’s key consultant, Member, and National audience segments
Develop commercial enablement strategies, tools, content, training, and sales plays that equip all Sales and Customer Management teams to deliver a consistent customer experience
Own customer proof points, case studies, success stories, and value narratives that demonstrate Pareto's impact and support new business and retention efforts
Own competitive intelligence and market insights to support new business wins and customer retention
Partner with Marketing, Product, Sales, Customer Management, and Commercial Operations to execute GTM initiatives and measure performance
Establish a repeatable process for gathering field feedback and customer insights to inform messaging, programs, and commercial strategy
Manage and develop the Product Marketing Manager of the Risk Shield
Identify and scale opportunities to leverage AI tools across product marketing, enablement, content development, and go-to-market execution to improve quality, efficiency, and commercial impact