Director, Product Marketing
About The Position
LoopMe is seeking a Director of Product Marketing to lead the development and execution of product marketing strategy across LoopMe’s core solutions. This is a highly cross-functional and strategic role, responsible for shaping how our products are positioned in the market and ensuring our commercial teams are equipped to win. You will own the end-to-end go-to-market strategy for key products and initiatives, partnering closely with Product, Sales, and Marketing leadership to align on priorities and drive revenue growth. This role requires a deep understanding of the AdTech ecosystem and the ability to translate market dynamics, customer needs, and product innovation into differentiated messaging and actionable strategies. The ideal candidate brings a balance of strategic thinking and executional excellence—someone who can define the narrative at a high level, while also ensuring it is consistently activated across sales enablement, marketing campaigns, and client-facing materials. You should be comfortable operating as a key voice in cross-functional discussions, influencing stakeholders, and driving alignment across a global organization.
Requirements
- 7–10+ years of experience in Product Marketing within AdTech, MarTech, or Digital Media
- Deep expertise in programmatic advertising, measurement, and audience solutions
- Proven ability to lead go-to-market strategies that drive measurable business impact
- Strong storytelling and presentation skills, with experience engaging senior stakeholders
- Experience managing cross-functional initiatives and influencing without direct authority
- Analytical mindset with ability to translate data into strategic insights
Responsibilities
- Own and refine global positioning and messaging for LoopMe’s PurchaseLoop, Measurement, and Marketplace solutions
- Lead go-to-market strategy for major product launches and strategic initiatives
- Partner closely with Product leadership to influence roadmap development through market insights and customer feedback
- Drive sales enablement strategy, including training, tools, and narrative development
- Oversee creation of high-impact content including thought leadership, case studies, and industry POVs
- Conduct competitive analysis and market segmentation to inform strategy
- Collaborate with regional teams to ensure consistency and scalability of messaging globally
- Track and measure effectiveness of product marketing initiatives and optimize accordingly
Benefits
- Hybrid working
- Self-Managed Vacation policy (no max on annual leave!)
- 1 month work-from-anywhere
- Healthcare
- 401k
- Summer Fridays!
- Training and career development
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
