Director, Product Marketing

Zapier • San Francisco, CA

1d • Remote

About The Position

At Zapier, we build and use automation every day to make work more efficient, creative, and human. We encourage the responsible and transparent use of AI tools during the hiring process, providing guidance on how to collaborate with AI. Zapier is hiring a Director of Product Marketing to lead our next phase of growth. This is a strategic and hands-on leadership role. You will own how Zapier is positioned to buyers, evolve our Go-To-Market (GTM) motion to match rapid product innovation, and manage a team at the edge of AI-driven marketing. You will partner closely with Product, Engineering, Sales, and Marketing leadership to define where we play, how we win, and what our true moat is. You will move the team from traditional, campaign-based launches to a more continuous, insight-driven GTM engine, one that keeps pace with how fast we are shipping. If you are someone who can zoom out to define strategy and zoom in to rewrite a deck, challenge a product roadmap, or jump into a sales deal, you will thrive here.

Requirements

• 8+ years of experience in product marketing or related roles, with meaningful time spent in B2B SaaS and enterprise GTM
• Led and developed high-performing teams, ideally managing managers or senior ICs, and know how to raise the bar while moving fast
• Both strategic and hands-on. You can define positioning at the company level and also get into the details of messaging, decks, and campaigns
• Strong product intuition. You’re comfortable debating with Product and Engineering on roadmap priorities, differentiation, and long-term moat
• Understand enterprise sales deeply. You’ve partnered closely with Sales, influenced deal strategy, and built GTM motions that support complex, multi-stakeholder buying processes
• Experience evolving GTM models before, moving from big launches to more iterative, continuous release cycles
• Excited about AI, not just as a feature, but as a fundamental shift in how products are built, marketed, and sold
• High bar for clarity and quality, and you push teams to communicate simply, even when the product is complex

Responsibilities

• Define and drive positioning and narrative: Establish clear, differentiated positioning for Zapier’s platform and products, grounded in customer needs
• Shape product strategy and moat: Partner with Product and Engineering to influence roadmap decisions, ensuring we’re building toward a durable competitive advantage
• Transform our GTM motion: Evolve the team from traditional launch cycles to a continuous, release-driven model aligned with product velocity and sales needs
• Align with enterprise sales: Build tight partnerships with Sales leadership to ensure our messaging, packaging, and enablement directly support pipeline and revenue
• Lead and develop the PMM team: Manage a team of ~7 PMMs, setting a high bar for performance, clarity, and impact while creating space for speed and experimentation
• Drive AI-forward marketing: Push the team to adopt AI in how we create, test, and scale messaging, while also shaping how we position Zapier in an AI-first world
• Ensure consistency across the funnel: Partner with Brand, Content, and Demand Gen to deliver a cohesive, compelling story from first touch through close

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees