VP, Solutions Product Marketing

Automation Anywhere•San Jose, CA

1d•Hybrid

About The Position

Automation Anywhere is seeking a Vice President of Solutions Marketing to lead the strategy and execution of bringing their agentic process automation solutions to market. This role is crucial at the intersection of product, sales, and marketing, responsible for translating the capabilities of their AI-powered automation platform into compelling narratives for C-suite buyers and decision-makers in large enterprises. The position involves end-to-end ownership of the solutions marketing function, including positioning, messaging, go-to-market strategy, competitive intelligence, and sales enablement across the company's portfolio of vertical and horizontal solutions. The ideal candidate will possess extensive experience in marketing complex enterprise software, a strong understanding of buyer psychology, and the ability to build and lead a high-performing team.

Requirements

Bachelor's degree in marketing, business, or a related field; MBA preferred.
15+ years in B2B enterprise marketing, with at least 5+ years in solutions marketing, product marketing, or a closely related function in a high-growth SaaS environment.
5+ years of people management experience including exceptional ability to build, inspire, and lead high-performing teams across geographies.
Experience marketing for a $500M-$1B ARR SaaS company.
Deep familiarity with enterprise software sales cycles, complex buying committees, and multi-stakeholder deal processes.
Exceptional written and verbal communication skills with the ability to distill complex technical concepts into clear, compelling narratives and differentiated market positioning.
Strong collaborator who operates effectively as a peer to Product, Sales, and executive leadership, with a positive, “can-do” mindset.
Thrives in fast-paced environments, able to prioritize across multiple initiatives while remaining decisive, adaptable, and execution-focused.
Highly analytical with the ability to interpret data, generate insights, and clearly present findings to inform strategy and decision-making.
Organized, programmatic thinker skilled in strategic planning and hands-on execution, with a test-and-learn approach to continuously optimize outcomes.

Nice To Haves

Domain experience in intelligent automation, RPA, AI/ML, or adjacent enterprise technology categories (strongly preferred).
Experience marketing to large enterprise customers across multiple industries.
Background in one or more of our target verticals (healthcare, banking, insurance) or horizontal functions (finance, IT, HR) preferred.
Experience with category creation or repositioning in an emerging technology space preferred.
Experience scaling a new product line or business unit from $50M to $150M ARR preferred.
Familiarity with analyst relations (Gartner, Forrester, IDC) and experience influencing industry analyst coverage preferred.
Experience at a company that has successfully navigated a platform transition (e.g., from RPA to agentic automation) preferred.

Responsibilities

Defining and owning the positioning, messaging, and value narratives for the full portfolio of agentic automation solutions, spanning vertical industries (healthcare, banking, insurance, etc.) and horizontal functions (Finance, IT, HR, etc.).
Translating technical AI and automation capabilities into business-outcome-driven stories for line-of-business leaders, IT executives, and the C-suite.
Developing and maintaining a scalable messaging architecture that remains cohesive across industries and buyer personas at the platform level.
Partnering with product management, sales, and demand generation to build and execute go-to-market plans for new solution launches, industry expansions, and major platform releases.
Defining target buyer personas, buying committee maps, and journey-stage messaging for each solution area.
Driving integrated launch plans that coordinate across content, digital, field marketing, analyst relations, and events.
Arming the enterprise sales organization with essential tools such as battle cards, solution briefs, ROI frameworks, demo narratives, customer proof points, and objection-handling guides.
Building a scalable enablement engine that keeps pace with a rapidly evolving product portfolio and competitive landscape.
Partnering closely with sales leadership to understand field needs and ensure marketing materials directly contribute to pipeline acceleration.
Delivering actionable competitive insights to sales, product, and executive leadership on a regular cadence.
Positioning the company as a category leader in agentic automation solutions through thought leadership, analyst engagement, and strategic content.
Supporting revenue and field marketing teams with deep insights into customer buying behavior, sources of influence, and the nature of buying committees.
Providing revenue, field, and digital teams with high-content collateral, messaging, and enablement materials.
Building deep expertise in target verticals and functional areas to ensure marketing communications resonate with each buyer's specific world.
Collaborating with industry leads and customer success to develop reference architectures, use-case libraries, and customer success stories that demonstrate measurable business impact.
Building, mentoring, and leading a team of solutions marketing managers across industry verticals and horizontal solution areas.
Fostering a culture of strategic thinking, cross-functional collaboration, and a relentless focus on the buyer.
Establishing clear KPIs for the solutions marketing function and reporting on impact to the executive team.