Product Manager, Apple Vision Pro

Apple•Cupertino, CA

About The Position

As a member of Apple’s Worldwide Product Marketing group, the Product Manager represents the customer throughout a product’s journey, from concept through development to launch. The role develops and applies customer insights to inform product development and helps turn ideas into products and experiences for users and developers. Apple combines product management and product marketing responsibilities in this cross-functional role, working with teams across design, engineering, finance, legal, marketing communications, public relations, market research, sales, and support. The Product Manager will help shape spatial computing with Apple Vision Pro, contribute to product strategy, and lead how new and existing augmented reality products and features are launched and marketed. The role partners with engineering and design, works across the product development lifecycle, develops positioning and messaging, and represents the product at trade shows, customer visits, and press briefings. Domestic and international travel is required.

Requirements

At least 4 years of experience in product management, product strategy, and/or product marketing, including experience managing a complex product portfolio.
Hands-on experience formulating product messaging and creating outbound marketing for technical and consumer audiences.
Recent experience within the last 3 years in spatial computing/AR/VR, wearables, emerging hardware technologies, computer/display technologies, or an adjacent field.
Exceptional presentation skills and ability to communicate with stakeholders, media, and the public; synthesize information, apply critical thinking, and remain composed under pressure.
Strong interest and knowledge in spatial computing/AR/VR technology and the Vision Pro customer experience, demonstrated through product use, understanding of competitive trends, and/or an informed perspective on AR/VR users.
BS/BA degree.
Strong analytical abilities and attention to detail, with the ability to work across technical detail and strategic business situations.
Ability to think strategically while innovating down to the details.
Track record formulating product messaging and creating outbound marketing.
Exceptional interpersonal skills; ability to collaborate, build consensus, make high-stakes decisions, and work through ambiguity.
Ability to balance multiple projects and thrive in a fast-paced, dynamic environment.
Proven oral and written communication skills and ability to become fluent in technical concepts and explain them to non-technical partners.
Ability to travel domestically and internationally.

Nice To Haves

Experience in spatial computing, AR, VR, or MR.

Responsibilities

Partner with engineering and design to develop Vision Pro product strategy, informed by customer and business understanding.
Work with global cross-functional teams, including engineering, industrial and product design, marketing communications, retail, and public relations, throughout the product development lifecycle.
Maintain expert knowledge of competitive products.
Develop foundational product positioning and messaging for Vision Pro and spatial computing.
Work with marketing communications, public relations, and events teams to develop product launches, press releases, and marketing materials.
Represent the product at trade shows, customer visits, and press briefings around the world.
Partner with engineering during early research and development to define product strategy and roadmap.
Work with marketing and public relations to craft positioning and define marketing activities.
Develop keynote addresses and communicate technical concepts clearly to non-technical partners.
Travel domestically and internationally.