Product Manager - Electronic Shelf Labels

Vestcom • Little Rock, AR

1d

About The Position

As a Product Manager for Electronic Shelf Labels, you will own the storeLink ESL roadmap and prioritize features based on customer evidence and portfolio economics. The role focuses on generating product evidence to convert early pilots into enterprise-wide rollouts while reducing labor in high-effort store workflows. You will lead discovery, establish clear success criteria, and work across engineering, UX, sales, and operations to deliver a market-leading digital signage solution.

The position also owns ESL unit economics, including analysis of per-store costs, labor savings, and margins. You will evaluate retailer customization requests against portfolio-wide lifetime value; develop strategic pilots with defined success and kill criteria; and collaborate with sales, operations, legal, and hardware teams on roadmap decisions, pricing, installation, and support at chain scale. The role involves building trusted retailer relationships from initial pilot through long-term operation.

Requirements

• At least 4 years of product management experience with Electronic Shelf Labels, including ownership of a product line accountable for business metrics such as retention, conversion, or margin.
• Experience with hardware and software integrated products, IoT, or large-scale retail technology deployments involving enterprise customers and complex B2B deal cycles.
• A track record of building unit economics and business cases, and communicating with stakeholders while making data-driven decisions to kill or pivot initiatives.
• Practical use of AI in daily workflows.
• Deep understanding of retail operations, pricing systems, POS integration, and planogram management, particularly in grocery, drug, dollar, or mass retail.

Nice To Haves

• Experience shipping features built on machine learning, advanced statistics, or LLMs.

Responsibilities

• Lead product discovery with engineering and UX teams, often directly in stores, to prove value and address viability risks before committing build capacity.
• Own the storeLink ESL roadmap and ESL unit economics, analyzing per-store costs, labor savings, and margins to evaluate retailer customization requests against portfolio-wide lifetime value.
• Design strategic pilots with explicit success and kill criteria, establish test dates for major bets, and stop or pivot initiatives early when the data indicates a change is needed.
• Partner with sales, operations, legal, and hardware teams to influence roadmap decisions, build pricing models, and coordinate installation and support at chain scale.
• Build high-trust retailer relationships from initial pilot through long-term operation, positioning storeLink as a labor-reducing ESL solution.

Benefits

• Inclusive Care: expert, whole-health care regardless of gender identity.
• 401(k) plan with an automatic contribution of 3% of eligible pay, plus a matching contribution of 50% on the first 7% of eligible pay contributed.
• Medical insurance plan options with the company sharing plan costs.
• Paid time off, with a vacation program that varies based on experience and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed