Product Manager - Electronic Shelf Labels

Avery Dennison • Little Rock, AR

2d • $119,000 - $158,800

About The Position

The Product Manager - Electronic Shelf Labels will own the storeLink ESL roadmap, prioritizing features using customer evidence and portfolio economics. The role focuses on generating product evidence that converts early pilots into enterprise-wide rollouts while reducing labor in high-effort store workflows. The Product Manager will lead discovery, set clear success criteria, and work with engineering, UX, sales, and operations to deliver a market-leading digital signage solution.

Requirements

• At least 4 years of product management experience with Electronic Shelf Labels, including ownership of a product line accountable for business metrics such as retention, conversion, or margin.
• Experience with integrated hardware and software products, IoT, or large-scale retail technology deployments involving enterprise customers and complex B2B deal cycles.
• A demonstrated track record of building unit economics and business cases, and of making decisions to stop or pivot initiatives based on early data and stakeholder communication.
• Practical use of AI in daily workflows.
• Deep understanding of retail operations, pricing systems, POS integration, and planogram management, specifically within grocery, drug, dollar, or mass retail.

Nice To Haves

• Experience shipping features built on machine learning, advanced statistics, or LLMs.

Responsibilities

• Lead product discovery with engineering and UX teams, often directly in stores, to demonstrate value and address viability risks before committing development capacity.
• Own the storeLink ESL roadmap and unit economics, analyzing per-store costs, labor savings, and margins to evaluate retailer customization requests against portfolio-wide lifetime value.
• Design strategic pilots with explicit success and kill criteria, define a test date for every major bet, and stop or pivot initiatives early when the data requires it.
• Partner with sales, operations, legal, and hardware teams to influence roadmap decisions, build pricing models, and coordinate installation and support at chain scale.
• Build high-trust relationships with retailers from initial pilot through long-term operation, positioning storeLink as a strong, labor-reducing ESL solution.

Benefits

• Inclusive Care: expert, whole-health care regardless of gender identity.
• 401(k) plan with an automatic contribution of 3% of eligible pay, even if the employee contributes $0, plus a matching contribution of 50% on the first 7% of eligible pay contributed.
• Medical insurance plan options, with Avery Dennison sharing plan costs.
• Generous vacation program that varies based on experience and position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed