Product Manager - Coverage Expansion & Allied Innovation

MagMutual•Atlanta, GA

About The Position

The Product Manager is accountable for defining product vision, strategy, roadmaps, delivery, launch, adoption, expansion, and business outcomes for assigned products, platforms, or applications. The role uses market and competitive analysis, customer research, and experience insights to identify growth opportunities and develop differentiated product strategies. It partners with business, technology, operations, and experience design stakeholders to ensure products deliver measurable value, improve customer, agent, and employee experiences, and support organizational objectives. The Product Manager leads product planning, prioritization, and experience-focused discovery and definition, balancing user needs, market opportunities, business goals, operational requirements, design insights, and technical considerations. The role drives product strategy from market assessment and concept validation through launch, expansion, and continuous improvement. It also facilitates workshops that align stakeholders around user journeys, personas, pain points, and desired outcomes, and works alongside design thinking, experience design, innovation, and experimentation groups.

Requirements

Bachelor's degree in Business, Information Technology, Computer Science, Engineering, or a related field.
Experience in product management, product ownership, business analysis, or a related discipline.
Demonstrated experience developing product strategy, experience strategy, roadmaps, and delivery plans informed by market analysis, competitive insights, customer research, and user needs.
Experience assessing market opportunities, developing business cases, and leading cross-functional new product launches or expansion into additional customer segments, markets, or channels.
Deep experience with customer experience strategy and design practices, including journey mapping, persona development, service blueprinting, experience measurement, and translating insights into product decisions.
Proven ability to plan and facilitate workshops with senior stakeholders and cross-functional teams to align on customer needs, define target experiences, prioritize opportunities, and drive decisions.
Experience working in Agile product development environments.
Strong analytical and problem-solving skills.
Excellent communication, presentation, storytelling, workshop facilitation, and stakeholder management capabilities.
Ability to lead through influence across cross-functional teams.

Nice To Haves

Experience supporting enterprise software, digital products, business platforms, analytics solutions, customer-facing applications, or operational systems.
Advanced familiarity with product analytics, customer experience design, human-centered design, process improvement, and change management practices.
Experience working within highly regulated industries.
Knowledge of emerging technologies, automation, artificial intelligence, and digital transformation trends.

Responsibilities

Define and communicate the vision, strategy, and long-term roadmap for assigned products and platforms.
Identify opportunities to improve customer, agent, and employee experiences, operational effectiveness, and business outcomes.
Align product strategy with organizational objectives and evolving business needs.
Conduct market and competitive analysis and translate findings into differentiated product strategies and prioritized growth opportunities.
Develop business cases for new products and expansion into additional customer segments, markets, or channels, evaluating potential, value, feasibility, investment needs, risks, and expected outcomes.
Translate customer insights, journey maps, service blueprints, and personas into product priorities and roadmap decisions.
Create transparency and organizational buy-in for product direction and priorities.
Develop and maintain product roadmaps and release plans, including new product launches and expansion of existing offerings.
Gather, document, and prioritize business and user requirements.
Manage and communicate the product backlog with delivery teams, ensuring priorities reflect customer experience needs, journey pain points, and validated user outcomes.
Support Agile planning activities, including roadmap reviews, backlog prioritization, and quarterly Program Increment planning where applicable.
Partner with developers, architects, UX professionals, researchers, designers, and business stakeholders to deliver enhancements and capabilities grounded in experience insights, research, and data.
Lead cross-functional launch and expansion readiness, defining launch scope, pilot and validation plans, rollout sequencing, dependencies, and success criteria.
Build relationships across business, technology, operations, marketing, sales, business development, and leadership teams to align strategy, launch plans, and expansion priorities.
Facilitate workshops, discovery sessions, journey mapping, persona development, and decision-making forums to align stakeholders with competing priorities.
Communicate product priorities, timelines, risks, progress, and outcomes.
Lead facilitation to define current-state and future-state experiences, clarify user needs, surface pain points, and build shared understanding.
Serve as the primary liaison between business stakeholders and delivery teams.
Partner with marketing, sales, and business development on go-to-market strategy, target customer insights, value propositions, positioning, messaging, and sales enablement.
Establish and monitor product success metrics and KPIs, including launch effectiveness, adoption, engagement, retention, and growth.
Analyze product performance, customer feedback, user research, journey analytics, and operational results to identify improvement opportunities and evaluate results against business case assumptions.
Drive product adoption and value realization through change management and communication strategies.
Stay informed about emerging technologies, market trends, and industry best practices.