Sr. Product Innovation Manager

Ephrata National Bank•Ephrata, PA

10h•$69,000 - $104,000

About The Position

The Sr. Product Innovation Manager provides leadership across the lifecycle of Ephrata National Bank’s products and services, from development and implementation through discontinuation. The role analyzes market and sales trends and forecasts, product utilization, and profitability to manage an effective portfolio, while monitoring industry trends and consumer preferences to support the bank’s continued growth. The manager collaborates with internal stakeholders to prioritize and implement products and works closely with the ENB Marketing Team. The position leads product research, recommendations, development, approval, implementation, and end-of-life processes; supports pricing strategy through market research and analysis; and helps define target markets and value propositions. It partners with business line leaders to ensure new and updated products are supported by operations and systems, and equips customer-facing teammates with product features, benefits, and messaging. The role also provides product-performance reporting to senior and executive management as requested. This is a full-time position with a Monday-to-Friday schedule of 8:00 a.m. to 5:00 p.m., with flexibility required to meet business needs. The work is performed in a professional office environment and may include local travel between offices, as well as occasional travel to seminars or conferences.

Requirements

Bachelor’s degree in business administration or marketing, or equivalent work experience.
4–6 years of experience in product development, database management and analysis, competitive analysis, demographic analysis, and market research.
Data analysis experience.
Growth mindset and desire for continuous improvement.
Creative thinking and problem-solving ability.
Strong analytical and organizational skills.
Demonstrated written and oral communication skills.
Excellent interpersonal and collaboration skills.
Effective facilitation and presentation skills, including the ability to communicate clearly with leadership, employees, and external business partners.
Self-motivated and driven for results.

Nice To Haves

Banking industry experience.
MCIF experience.

Responsibilities

Lead product development through research, recommendation, development, approval, and implementation.
Monitor banking industry trends and use first- and third-party research to identify customer preferences for product use and delivery channels that the bank can support.
Develop business cases for new products and present them to the Strategic Implementation Committee for approval; establish implementation priorities and schedules.
Use sales, profitability, research, and other data to identify products at the end of their lifecycle and lead consolidation or elimination with internal partners while satisfying operational, compliance, and communication requirements.
As a member of the Pricing Committee, direct market research and analysis of competitor pricing, consumer attitudes toward ENB products, service performance, and brand image to support pricing strategies.
Support Product Marketing and Sales Enablement by identifying target markets and defining value propositions for ENB products.
Partner with business line leaders to finalize products and services and ensure operations and systems support new or updated offerings.
Provide customer-facing teammates with clear product features, benefits, and messaging to help match solutions to customers’ financial well-being needs.
Provide excellent service to internal and external customers.
Collaborate with the Marketing Team on intra-departmental initiatives.
Provide ad hoc product-performance reports and information to senior and executive management as requested.
Perform additional duties and responsibilities as assigned.

Benefits

Medical plans with prescription drug coverage.
Health savings account and/or flexible spending account.
Dependent care flexible spending account.
Dental insurance.
Vision insurance.
Life insurance.
401(k) program with employer match.
Employee Stock Purchase Plan.
Paid time off programs, including holiday pay, jury duty, and bereavement.
Disability insurance coverage.
Maternity and parental leave.
Educational assistance.
Wellness program with financial incentives.
Incentive-eligible compensation based on company, business, and/or individual performance.