Product Manager, DTC Customer Journey (Shopify)

Paula's Choice Skincare

9d•$110,000 - $130,000•Remote

About The Position

Paula’s Choice is seeking a Product Manager to manage and advance the day-to-day roadmap for the US and Australian/New Zealand direct-to-consumer customer journey on Shopify. The role focuses on optimizing the experience from first visit and product discovery through checkout, post-purchase, and repeat purchase, contributing to conversion, average order value (AOV), and lifetime value (LTV). The Product Manager owns the always-on roadmap: prioritizing upcoming work, coordinating with UX and Engineering, and ensuring releases are measured and inform future decisions. The role translates customer insights and data into clear priorities and stories for cross-functional partners, using Agile workflows to deliver customer-centric experiences. Partners include UX, Engineering, CRM, Analytics, Creative, and Merchandising.

Requirements

At least 3 years of experience in product management, digital product, ecommerce, or DTC customer experience, with demonstrated ability to manage a product backlog or roadmap.
Hands-on Shopify experience, including understanding themes, apps, and checkout, and partnering with developers to scope, ship, and QA changes.
Strong UX instincts and experience working with designers on research, wireframes, prototypes, and usability testing, with a mobile-first mindset.
Strong written and in-person communication and storytelling skills, including the ability to turn data and customer insights into roadmaps, recommendations, and business cases for cross-functional partners.
Demonstrated ability to manage a day-to-day roadmap or backlog, prioritize and sequence releases, and balance stakeholder trade-offs.
Familiarity with Agile workflows and tools such as Jira, Confluence, or similar.
Strong analytical skills and experience with A/B testing, KPI tracking, and analytics tools such as Google Analytics, PowerBI, or Quantum Metrics.
Excellent communication, organizational, and stakeholder management skills.

Nice To Haves

Shopify Plus experience, including checkout customization and work with agency or in-house developers.
Experience with CRO and experimentation frameworks.
Experience with Klaviyo, SFCC, and/or SFMC.
Experience with personalization platforms, recommendation engines, or CDPs, and curiosity about using AI to improve the shopping journey.
B2C ecommerce experience focused on customer acquisition and retention.

Responsibilities

Manage and prioritize the day-to-day DTC roadmap across the Shopify site, checkout, and post-purchase experiences; sequence work and help unblock delivery.
Map the end-to-end customer journey and use analytics, session data, and customer feedback to identify friction and high-value opportunities.
Partner with UX to translate research and insights into designs, prototypes, and A/B tests aimed at improving conversion, AOV, and retention.
Translate business requirements into clear user stories and acceptance criteria, and work with Engineering and development partners to ship changes in Agile sprints on Shopify themes, apps, and checkout.
Manage the experimentation backlog, including hypotheses, test design, readouts, and rollout decisions.
Prepare business cases, test readouts, and recommendations to explain roadmap priorities and trade-offs to leadership, marketing, and merchandising.
Coordinate with CRM, Creative, and Marketing to keep site experiences aligned with campaigns, promotions, and launches.
Measure and report impact using KPIs such as conversion, AOV, LTV, and retention, then iterate to optimize results.
Research and benchmark competitors, Shopify apps and platform features, and personalization tools to improve the customer experience.

Benefits

Generous paid time off, including time off to volunteer.
Learning and development resources.
Wellness benefits, including meditation app memberships, fitness perks, product discounts, and product samples.
Health insurance.
Vision insurance.
Dental insurance.
Retirement benefits.
Flexible spending account.
Employee assistance program.
Company discretionary bonus plan.
Dog-friendly office for employees working from the Seattle location.