Product Manager - Acute Care (Hybrid)

Stryker•Portage, MI

14d•Hybrid

About The Position

As a Product Manager - Acute Care, you will execute brand strategies and identify new opportunities for assigned products, product lines, lines of business, or company-wide campaigns. The role is responsible for brand-level development, including market analysis, product acquisitions, and brand management. The Product Manager works with customers, sales, engineering, sales training, marketing communications, and market intelligence teams to understand customer needs, articulate product value, and develop product and portfolio strategies. The position also supports product launches, clinical evidence development, pricing, and engineering sustainment projects.

Requirements

Bachelor’s degree.
At least 4 years of professional work experience.
Clinical or medical device experience.
Ability to manage multiple projects and meet established timelines.
Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
Excellent presentation and interpersonal communication skills.
Strong analytical and problem-solving skills.

Nice To Haves

MBA.
ICU experience.

Responsibilities

Understand key competitors, their relative strengths and weaknesses, and maintain networks for obtaining competitive information.
Explain product features to customers according to their needs, maintain customer engagement, and develop a deep understanding of customer needs.
Contribute to strategic plans, annual marketing plans, and product launch plans.
Improve sales education and confidence in wound care discussions by deepening understanding of mattress feature sets.
Explain the clinical relevance of current product features, including CLRT, and strengthen justification for their use.
Develop sales messaging for early mobility in relation to current features, the continuum of care, and collaboration opportunities across the product portfolio.
Understand market competition, customer priorities, and perceptions of product or portfolio attributes.
Explain how products and portfolios add value and solve customer problems.
Develop marketing strategies to build and strengthen the relationship between customers and products or portfolios.
Propose objectives for generating clinical evidence and evaluate studies.
Support engineering sustainment projects.
Connect product or portfolio business goals to Stryker’s overall goals.
Synthesize market trends and recommend strategic priorities.
Develop strategies, sales tools, and communication plans for products or portfolios.
Use clinical and technical knowledge to educate customers and explain product value.
Work with sales training and sales enablement to set product or portfolio sales training strategy.
Provide analytical support for pricing decisions.
Communicate desired outcomes to the Marketing Communications team in alignment with marketing strategy.
Establish short- and long-range improvement goals for the product management team and develop action plans under guidance.
Analyze customer satisfaction and engagement trends and incorporate findings into strategic planning.
Provide key objectives and inputs to the marketing intelligence group to support customer insights.