Product Portfolio Manager - (Hybrid)

CareFirst•Washington, DC

11h•Hybrid

About The Position

The Product Portfolio Manager drives product portfolio management, product operations, and product lifecycle design, working across the company to develop processes that address operational gaps. The role builds partnerships across business functions to improve product development efficiency, execution alignment, and time-to-market. It drives monthly, quarterly, and annual portfolio presentations and planning, tracks budgets for product development and research programs, and analyzes information to support strategic product planning. The position also assesses and improves internal Product Development Lifecycle processes. The manager provides subject matter expertise and direct support across designated product segments, including strategic planning, process improvement, staff training, presentations to accounts and brokers, sales and broker training, and large-scale employee, member, or prospect meetings. The role leads product strategy and lifecycle management, market and competitor analysis, cross-functional product development and implementation, and go-to-market efforts. It monitors product performance and presents recommendations and findings to marketing staff, the CEO, and Executive Management. The position has no direct reports, but may lead matrixed resources and is expected to guide and mentor less experienced staff. It is hybrid. The incumbent must be eligible to work in the U.S. without sponsorship.

Requirements

Bachelor's degree in Marketing, Business, or a related field; alternatively, four additional years of relevant work experience in addition to the required experience.
Five years of demonstrated product management, product analysis, or related experience.
Highly developed analytical skills and the ability to communicate complex marketing and business issues effectively, both orally and in writing, to diverse audiences.
Ability to build productive relationships, contribute effectively in individual and group meetings, negotiate conflict resolution, and lead and work effectively on cross-functional teams.
Innovative and willing to defend recommendations in varied circumstances.
Proficiency in Word, Excel, and PowerPoint.
Ability to meet established deadlines and handle multiple customer service demands from internal and external customers within service expectations.
Ability to communicate effectively and provide positive customer service, including to demanding or challenging customers.
Must be eligible to work in the U.S. without sponsorship.

Responsibilities

Serve as a subject matter expert and provide direct support across designated product segments, including strategic planning and operational process improvement.
Assist with operational staff training, account and broker presentations, broker and sales training, and large-scale employee, member, or prospect meetings.
Provide expertise and leadership on market regulations, policies, and nuances; advise on related implementations and task forces.
Manage and assist in developing new products and features for assigned market segments.
Identify differentiated, innovative, and value-added benefits for competitive markets.
Assess strategic portfolio fit and develop strategies for high-growth and profitable customer segments.
Ensure developed or modified products align with corporate strategic direction.
Manage comprehensive product lifecycle activities for all products.
Analyze and evaluate marketplace opportunities to develop product and segment strategies that balance customer needs, financial requirements, and corporate goals.
Use primary and secondary market research and feedback from accounts and brokers to maintain market focus.
Lead multidisciplinary teams in developing and publishing annual product and segment plans.
Facilitate product development and implementation teams for assigned markets.
Serve as business owner and point person, building consensus on marketing, product, and strategic issues.
Monitor profitability, enrollment, customer satisfaction, market trends, and competitor activity; recommend new products, enhancements, or retirements.
Prepare monthly updates and quarterly comprehensive closing-document presentations for marketing staff to assess market performance and summarize findings and trends.
Lead go-to-market efforts and communicate portfolio design and tactical positioning internally and externally.
Influence internal teams and stakeholders to achieve objectives in alignment with company values and competencies.
Present and sell strategic recommendations to the CEO and Executive Management.
Act as a market champion and spokesperson, informing and engaging internal stakeholders about product and segment marketability, profitability, and strategic fit.
Track budgets for product development and research programs and provide analysis for strategic product planning.
Drive monthly, quarterly, and annual portfolio presentations and planning across the company.
Assist in guiding and mentoring less experienced staff and may lead matrixed resources.