Product Portfolio Manager - (Hybrid)

CareFirst•Baltimore, MD

7h•Hybrid

About The Position

The Product Portfolio Manager drives product portfolio management, product operations, and product lifecycle design, working across the company to develop processes and address gaps. The role builds partnerships with business functions to improve product development efficiency, execution alignment, and time-to-market. It leads monthly, quarterly, and annual portfolio presentations and planning, tracks budgets for product development and research programs, analyzes strategic product planning, and evaluates and improves internal product development lifecycle processes. The position provides subject matter expertise and leadership across assigned product segments and market areas. It supports strategic planning, process improvement, training, and presentations to accounts, brokers, sales teams, employees, members, and prospects. The Product Portfolio Manager develops and manages products and features, identifies differentiated benefits, aligns the portfolio with corporate strategy, and conducts lifecycle management. It also assesses marketplace opportunities and market performance, leads multidisciplinary planning and implementation teams, guides go-to-market efforts, and presents strategic recommendations to executive leadership. The position has no direct reports, but may guide and mentor less experienced staff and lead matrixed resources. A bachelor's degree in Marketing, Business, or a related field is required, or an additional four years of relevant work experience in lieu of the degree. Five years of product management, product analysis, or related experience is required. The role requires strong analytical, communication, relationship-building, conflict-resolution, and cross-functional leadership skills, along with proficiency in Word, Excel, and PowerPoint. The associate must be eligible to work in the U.S. without sponsorship.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or an additional four years of relevant work experience in lieu of a bachelor's degree.
Five years of demonstrated product management, product analysis, or related experience.
Highly developed analytical skills.
Ability to communicate complex marketing and business issues effectively in writing and orally to diverse audiences.
Ability to build productive relationships and work effectively in individual and group meetings.
Conflict-resolution and negotiation skills.
Ability to lead and work effectively on cross-functional teams.
Desire to produce innovative alternatives and willingness to defend recommendations in varied circumstances.
Proficiency in Word, Excel, and PowerPoint.
Ability to meet established deadlines and handle multiple internal and external customer service demands within service expectations.
Ability to communicate effectively and provide positive customer service, including to demanding or challenging customers.
Must be eligible to work in the U.S. without sponsorship.
Must immediately disclose any debarment, exclusion, or other event that makes the incumbent ineligible to work directly or indirectly on Federal health care programs.

Responsibilities

Provide direct support to designated product segments as a subject matter expert, assisting with strategic planning, operations process improvement, staff training, account and broker presentations, broker and sales training, and large-scale employee, member, or prospect meetings.
Provide expertise and leadership on market regulations, policies, and nuances, and advise on related implementations and task forces.
Manage and assist with developing new products and features for assigned market segments.
Identify differentiated, innovative, and value-added benefits for products in competitive markets.
Assess the strategic fit of the product portfolio and develop strategies targeting high-growth, profitable customer segments.
Ensure developed or modified products align with the overall corporate strategic direction.
Conduct ongoing product lifecycle management for all products.
Analyze and evaluate future marketplace opportunities and develop product and segment strategies that balance customer needs, financial requirements, and corporate goals.
Maintain market focus through primary and secondary marketing research and feedback from accounts and brokers.
Lead multidisciplinary teams in developing and publishing annual product and segment plans.
Manage and assist with facilitating multidisciplinary product development or implementation teams for assigned markets.
Serve as business owner, point person, and consensus builder for marketing, product, and strategic issues.
Monitor profitability, enrollment, customer satisfaction, market trends, and competitor trends; recommend new products, enhancements, or retirements.
Develop monthly updates and quarterly comprehensive closing presentations for marketing staff to assess market performance and summarize findings and trends.
Lead go-to-market efforts for the portfolio and communicate portfolio design and tactical positioning internally and externally.
Influence internal teams and stakeholders to achieve objectives while reflecting company values and competencies.
Present and sell strategic recommendations to the CEO and executive management.
Serve as a market champion and spokesperson, informing and attracting internal stakeholders to the marketability, profitability, and strategic fit of products and segments.
Track budgets for product development and research programs and provide analysis for strategic product planning.
Understand, assess, and improve internal product development lifecycle processes.
Guide and mentor less experienced staff and, as needed, lead matrixed resources.