Product Manager - Global Cards Solutions
About The Position
The Product Manager leads strategic initiatives and day-to-day execution across UNFCU’s global credit and debit card programs. The role focuses on optimizing program performance, improving the cardholder experience, and keeping programs competitive, digitally enabled, and responsive to member needs. It works cross-functionally with Product Development, Analytics, Marketing, IT, and other internal and external stakeholders. The position coordinates product enhancements and end-to-end initiatives spanning card issuance, activation, spend growth, digital engagement, and retention. It also leads product marketing planning and campaign execution, including audience segmentation, offer development, approvals, controls, and performance tracking. The manager monitors portfolio and customer-experience metrics, uses data to identify growth and service-improvement opportunities, develops business cases and project plans, and supports vendor and technology initiatives. The role is expected to be hybrid.
Requirements
- Bachelor’s degree.
- At least 7 years of program management or card management experience.
- Experience managing product marketing initiatives, including campaign planning, customer segmentation, cross-functional stakeholder coordination, and performance measurement.
- Strong understanding of credit and debit card issuing, payments operations, and industry trends.
- Proven ability to manage complex cross-functional projects and deliver measurable results.
- Working knowledge of customer-experience principles such as Journey Mapping, Voice of the Customer (VoC), and Customer Effort Score.
- Proficiency with Excel and PowerPoint.
- Ability to build business cases and strong PowerPoint presentation skills.
Nice To Haves
- PMP, CPP, or similar certification.
- Experience in a financial institution, credit union, or global card environment.
- Familiarity with emerging payment technologies and digital banking tools.
- Background supporting fraud prevention or loyalty programs.
Responsibilities
- Uphold UNFCU’s mission, core values, and guiding principles by providing exceptional service to colleagues and members.
- Lead day-to-day execution of initiatives across credit and debit card programs, aligned with business goals and member expectations.
- Drive product enhancements informed by competitive trends, member insights, and business priorities.
- Coordinate end-to-end initiatives supporting card issuance, activation, spend growth, digital engagement, and member retention.
- Develop and manage the product marketing calendar with Corporate Marketing, aligning campaigns with product strategies, portfolio growth objectives, and member needs.
- Plan campaigns, including target audience identification, segmentation, offer development, and performance objectives.
- Coordinate stakeholders and partners, including ERM, Lending, Compliance, and Legal, to obtain approvals and ensure accurate, timely campaign execution.
- Establish appropriate campaign controls, track performance against KPIs, and identify opportunities for continuous improvement.
- Develop business cases and project plans for product enhancements and secure stakeholder support.
- Track post-implementation results, measure performance against KPIs, and recommend improvements.
- Monitor portfolio metrics such as spend volume, activation rates, interchange revenue, and profitability, and identify opportunities for growth and engagement optimization.
- Use data-driven insights to inform product decisions, campaigns, and member outreach.
- Work with Analytics and Product teams to translate insights into initiatives that improve portfolio health and member value.
- Apply Journey Mapping and Design Thinking methodologies to improve cardholder experiences.
- Identify service pain points and lead initiatives to reduce friction and improve ease of use and member satisfaction.
- Serve as the primary liaison with Corporate Marketing for campaign execution, member communications, product positioning, and promotional initiatives.
- Track and report customer-experience metrics, including NPS, Customer Effort Score, and time to resolve disputes.
- Support vendor management by ensuring project deliverables meet timelines, service standards, and business needs.
- Collaborate with Technology teams to integrate payment solutions, security features, and digital experiences into card programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
