Product Management - Product Manager, Digital Assets

American Bar Association•Chicago, IL

2d•$101,040 - $124,195

About The Position

The Product Manager, Digital Assets works within the R&D Division to own the American Bar Association’s portfolio of premium digital and literary assets under its Product Operating Model. The role leads personalization and monetization strategies that connect members with relevant assets and use their value to support member engagement, retention, and membership growth. The position sources, curates, packages, and publishes ABA literature and digital assets as toolkits, bundles, collections, learning paths, and other offerings for member segments, practice areas, and career and life stages. It navigates membership permissions and access gates across sections, divisions, and forums, and works with product, UX, editorial, communications, engagement, audience development, BI, and engineering partners to improve discovery, delivery, promotion, and performance. The role also stewards content infrastructure—including taxonomy, inventory, tagging, and publishing templates—and uses member research and performance analysis to refresh, expand, consolidate, or retire offerings.

Requirements

Bachelor’s degree.
At least 5 years of experience in product management, digital publishing, or knowledge management.
Experience curating, packaging, or publishing digital products or publications for a professional or membership audience.
Experience collaborating with editorial teams, authors, subject-matter experts, and volunteer contributors, and managing projects with multiple stakeholders in a complex organization.
Experience working with membership access models, such as entitlements, paywalls, or tiered permissions.
Experience developing personalization, monetization, or membership growth strategies for digital products.
Demonstrated quantitative and analytical skills, including experience using data to inform product decisions.
Experience with content strategy, taxonomy and metadata management, and content audits.

Nice To Haves

Master’s degree in a relevant field.
Experience working with member or volunteer boards in a nonprofit or not-for-profit setting.
Experience in legal, professional, or association publishing.
Experience conducting user research, including interviews with prospective customers or non-members, and A/B testing.
Working knowledge of content management systems and SEO best practices.

Responsibilities

Lead personalization and monetization strategies for premium digital and literary assets, connecting members with relevant assets and exploring ways to use these assets to grow membership.
Own the strategy and roadmap for the premium digital and literary asset portfolio, identifying member needs and opportunities across sections, divisions, and forums.
Source and curate literature and digital assets in collaboration with volunteer editorial boards, authoring and editing teams, and subject-matter partners.
Design, package, and publish assets as toolkits, bundles, collections, sequenced content series, learning paths, and other offerings tailored to member segments, practice areas, and career or life stages.
Coordinate with editing teams to ensure the accuracy, quality, and timely release of curated offerings.
Navigate membership permissions, paywalls, and section-, division-, and forum-level access entitlements, working with stakeholders to make premium assets more accessible and appealing to members.
Work with website and Learning Management System Product Managers to ensure assets are hosted effectively, discoverable, and delivered to the right members across platforms.
Partner with the website Product Manager and UX team to improve publication, article, and content-hub templates, navigation, and next steps for visitors arriving from search engines.
Partner with Communications, Member Engagement, Audience Development, and other marketing teams to position and promote premium assets as membership benefits.
Measure and analyze asset performance and member engagement with BI, using quantitative and qualitative methods, including A/B testing where appropriate, and apply insights to refresh, retire, or expand offerings.
Conduct ongoing discovery with the UX team to understand member and non-member needs, identify emerging topics and portfolio gaps, and validate new offerings.
Define and maintain digital asset tagging structures in partnership with BI and Engineering; review topic taxonomy and train staff across entities on consistent tagging practices.
Maintain an inventory and audit of assets across sections, divisions, and forums, identifying gaps, overlaps, outdated content, and candidates for refresh, consolidation, or retirement.
Repurpose existing books, webinars, videos, podcasts, and LMS courses into formats such as articles, checklists, template libraries, learning paths, and free samples.
Consolidate member opportunities scattered across entities—such as internships, clerkships, leadership and publishing roles, flexible and part-time legal work, and pro bono—into accessible, audience-specific hubs.
Perform other related duties as required.