Product Manager – Customer Segmentation

Highmark HealthPA, Working at Home - Pennsylvania, PA
$86,400 - $138,600Hybrid

About The Position

This role requires demonstrated experience developing product strategies and operating models for enterprise personalization, customer understanding, or related capabilities that enable data-driven decision making, targeted engagement, and improved customer experiences. The successful candidate will have experience developing and maintaining product roadmaps, prioritizing product investments, and partnering across business, analytics, data, and technology teams to drive adoption, business value, and enterprise alignment. Core components of this role include defining the product's value proposition, establishing its vision and strategic direction, securing support from key stakeholders, and overseeing execution to ensure successful delivery and business outcomes. The incumbent will work in close partnership with the Product Owner and Delivery Team to translate product objectives into actionable plans, measurable outcomes, and delivered capabilities.

Requirements

  • Bachelor's Degree in science, technology, mathematics or related field OR relevant experience and/or education as determined by the company in lieu of bachelor’s degree
  • 3 years of Product experience
  • 3 years with the Software Lifecycle
  • 1 year of Advanced domain experience

Nice To Haves

  • 1 year with the Agile process
  • Experience designing and operationalizing customer segmentation capabilities.

Responsibilities

  • Understand the department's and the company's strategic roadmap and competitive position, and develops a holistic product vision and the corresponding product strategy to drive maximum value.
  • Clearly set and communicate roadmaps, priorities, experiments, and decisions across audiences, from product team to executive levels.
  • Actively anticipates future needs and utilizes metrics and qualitative input to identify asset improvement opportunities.
  • Represent the product in all governance meetings.
  • Serve as accountable owner for the sets of products/tools within the designated portfolio.
  • Identify and drives both cross-product and cross-customer value and shared learnings.
  • Own the product backlog and uses input from internal and partner teams to frequently refresh and re-prioritize the backlog.
  • Other duties as assigned.

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
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