Product Manager - Content

Ceresti Health

2d

About The Position

Ceresti is seeking a Product Manager, Content to own the vision, strategy, roadmap, and delivery of educational content for its dementia management program. The role focuses on improving existing content, developing new content, and determining how to deliver personalized, accessible content to caregivers when they need it.

This is a player-coach position: the Product Manager will manage and grow the content development team while also contributing directly by owning the roadmap, writing requirements, and shipping work. The role partners with clinical, operations, coaching, engineering, design, and enrollment teams to make content personalized, accessible, mobile-native, and easy to discover. It is suited to someone energized by content strategy, data-informed iteration, and building a scalable team and production system.

Ceresti is a technology-enabled dementia care provider focused on reducing avoidable hospitalizations and improving outcomes for people living with dementia and their families and caregivers. Its care model includes family caregivers as part of the care team and serves health plans and accountable care organizations. The company describes its culture as rooted in agility, innovation, and collaboration.

Requirements

• BS/BA degree or higher.
• At least 3 years of experience as a Product Manager or equivalent.
• Experience managing and developing people, with the ability to lead a team while personally shipping work.
• Experience overseeing end-to-end content production, including strategy, development, clinical review, and publication.
• Experience building content-driven products, content management systems, or personalization systems.
• Experience shipping mobile experiences across iOS and Android, including phones and tablets.
• Strong track record of cross-functional work with engineering, design, clinical, and non-technical stakeholders.
• Experience translating user needs and business goals into shipped product features and user experiences.
• Comfort working in fast-paced, ambiguous environments requiring scrappiness and ownership.
• Strong product judgment and a user-centered mindset.
• Strong content sensibility and ability to recognize engaging, useful, and trustworthy content for caregivers.
• Strong people leadership skills, including setting direction, giving direct feedback, and raising team standards.
• Strong analytical skills and comfort using engagement data to determine what to build, fix, or retire.
• Sound judgment in applying AI responsibly in emotionally sensitive user experiences.
• Ability to design intuitive experiences for complex or emotionally sensitive user journeys.
• Excellent written and verbal communication skills.
• Strong collaboration and project management skills, including the ability to build trust across functions and with external partners.
• Organized, pragmatic, and execution-focused.
• Curious, adaptable, and comfortable learning new domains.
• High integrity, transparency, and ownership mindset.
• Ability to pass a background check.

Nice To Haves

• Experience sourcing, evaluating, or licensing third-party content.
• Familiarity with accessibility standards for digital content.
• Experience in healthcare or caregiving.

Responsibilities

• Own the vision, strategy, and roadmap for caregiver-facing content.
• Decide what content to create, refresh, license, or retire based on caregiver needs, engagement data, clinical priorities, and business goals.
• Translate company goals for caregiver outcomes, engagement, and clinical quality into a prioritized content roadmap.
• Balance immediate execution with foundational investments that improve content production over time.
• Manage, coach, and grow the content development team by setting goals, priorities, and quality standards.
• Lead as a player-coach, combining team leadership with hands-on individual contribution to high-leverage work.
• Build production processes, toolkits, and templates that enable the team to produce content more efficiently without sacrificing quality.
• Define and continuously improve standards for effective content across formats.
• Audit and improve the existing content library using engagement, completion, and caregiver feedback.
• Establish content taxonomy, metadata, standards, and a single source of truth for content and its performance.
• Improve content discoverability so caregivers can find relevant information when needed.
• Ensure content renders correctly and feels native across iOS, Android, smartphones, tablets, and web applications, and meets accessibility standards.
• Lead development of new content programs.
• Identify, source, evaluate, and negotiate third-party content licensing through integration when licensing is preferable to building.
• Partner with clinical and coaching teams to ensure content is accurate, evidence-based, and usable in practice.
• Package content into customizable programs tailored to caregiver journeys, diagnoses, stages, and preferences.
• Define, track, and own content engagement, completion, and caregiver outcome metrics.
• Build feedback loops and discovery processes to identify caregivers’ content needs.
• Run experiments on content format, sequencing, delivery, and personalization, and scale successful approaches.
• Partner with data and analytics teams to translate content performance into product decisions.
• Collaborate with clinical, coaching, operations, engineering, design, and enrollment teams to align content with caregiver needs.
• Define product requirements, user stories, and acceptance criteria for engineering and content teams.
• Use modern AI tools to accelerate content discovery, drafting, prototyping, requirements generation, and iteration while maintaining accuracy and quality.
• Unblock the team, clarify decisions, and maintain momentum in ambiguous situations.
• Communicate plans, tradeoffs, and progress clearly to stakeholders and leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level