Product Content Creator

OpenAI • San Francisco, CA

2d • $227,000 - $252,000 • Hybrid

About The Position

The Product Content Creator develops AI-native marketing content for business audiences, helping them understand what AI makes possible and how to apply it in their work. The role spans demand generation and product adoption, producing videos, interactive tutorials, live demos, written guides, webinars, and other experiences. The creator explores product capabilities, builds and tests workflows, and creates campaign content informed by practical workflows, research, and thought leadership. They maintain evergreen content and develop new adoption campaigns.

This is a hands-on individual-contributor role, with ownership of content from concept through delivery. The creator uses Codex and other AI tools to prototype ideas, test workflows, and create experiences, applying strong judgment about the idea, audience, and finished product. They collaborate with Product Marketing, Demand Generation, Demo Studio, subject-matter experts, customer-facing teams, and webinar strategists to ensure content is accurate, engaging, useful, and aligned with campaign goals. The role also uses audience feedback and campaign results to improve content and keep reusable workflows and resources current.

The role is hybrid and based in San Francisco. The standard schedule is in-office Monday through Wednesday and work-from-home Thursday and Friday, with occasional in-office attendance as needed for live webinars.

Requirements

• A portfolio of substantive content personally created across several formats, such as video, interactive tutorials, live demos, and written guides; work projects, side projects, and personal experiments are relevant.
• Confident user of Codex or comparable coding assistants, with the ability to demonstrate how they were used to build, test, and improve something useful.
• Strong creative and editorial judgment, including the ability to identify interesting ideas, explain why a format works, and improve an experience beyond its first version.
• Ability to learn a product deeply enough to demonstrate real workflows and explain them clearly to business audiences with different levels of technical fluency.
• Clear writing and effective communication on video or in live demonstrations; ability to make complex material engaging and understandable.
• Understanding of how content supports marketing campaigns and ability to work with Demand Generation on audience needs, campaign goals, and results.
• Ability to take ownership from an ambiguous brief through delivery, balancing experimentation with the practical work needed to ship.

Nice To Haves

• Experience developing relevant skills in product marketing, developer relations, product education, creative technology, or content marketing.

Responsibilities

• Develop creative concepts and produce demand generation campaign content based on audience needs, product workflows, research, and expert perspectives.
• Personally create videos, interactive tutorials, live demos, and written guides from initial idea through finished asset.
• Use Codex and other AI tools to build and test workflows, prototype interactive experiences, and improve content production.
• Develop and test original content formats, learn from audience response, and turn successful ideas into recurring series or reusable campaign experiences.
• Develop webinar content with the webinar strategist, including the storyline, presentation, demonstration, and follow-up resources.
• Collaborate with Product Marketing, subject-matter experts, and Demo Studio to ensure content is accurate, substantive, and engaging.
• Work with customer-facing teams to learn how people use products, identify difficulties, and find workflows worth demonstrating; use those insights to create relevant stories and adoption content.
• Adapt strong ideas across formats and audiences while giving each asset a clear campaign purpose.
• Deliver usable campaign assets to Demand Generation with clear audience framing, supporting copy, and a proposed next action.
• Review audience feedback and campaign results with Demand Generation partners and use findings to improve content.
• Maintain evergreen campaign content by updating workflows, demonstrations, and supporting resources as products and audience needs change.
• Create adoption campaign content that helps people try relevant workflows, overcome common difficulties, and continue using products in their work.
• Review campaign results and audience feedback with partners to understand what attracts interest and what helps people successfully use the product.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed