Product Manager, AI & Marketing Technology
About The Position
This role supports product management for the marketing organization's AI program, focusing on defining what to build across teams, how new tools and applications are adopted across disciplines, and how to measure their impact. The role also involves maintaining a system-level view of the marketing technology stack, tracking platform usage and overlap, and providing recommendations to the VP. This function formalizes a key focus within Marketing Operations, moving AI work from proofs of concept to scaled, owned infrastructure with product development and execution rigor. The goal is to measure what's working, embed AI into everyday workflows, and shape AI's role within the marketing department.
Requirements
- 5+ years of experience supporting or owning a technology platform, product, or systems roadmap, ideally within marketing or a related function.
- Product Management or Project Management experience, experience with agile, kanban frameworks, etc.
- A track record of building intake, workflow, or measurement infrastructure that teams adopt.
- Experience building new programs or processes from the ground up, not just optimizing existing ones.
- Comfort evaluating and speaking to non-technical stakeholders about technical tradeoffs and platform decisions.
- Exposure to measuring adoption, productivity, or return on investment for a tool or program.
- 5-7 years of relevant experience.
- Bachelor's degree (4-year degree)
Nice To Haves
- AI-specific experience and relevant certifications (e.g., prompt engineering, AI governance, or platform-specific credentials) are a plus, not a requirement.
Responsibilities
- Support the roadmap for Marketing AI initiatives built and scaled across marketing disciplines, moving from pilot projects to systemic, owned infrastructure.
- Manage the Marketing AI intake, triage and publishing pipeline, including testing, review and enterprise publishing steps.
- Lead the Marketing AI Task Force, including use case tracking, training and cross-functional coordination.
- Track impact measurement across teams, including time savings, adoption and return on investment.
- Serve as the marketing point of contact for enterprise AI initiatives, partnering with enterprise stakeholders on publishing, naming and access governance.
- Help identify transformational, multi-step AI initiatives, in partnership with the VP.
- Maintain a current view of the full marketing technology stack, including what each platform does and where capabilities overlap.
- Track platform performance against team needs and surface recommendations on what to add, consolidate or retire for the VP's review.
- Flag duplicative tools before renewal or purchase decisions.
- Support tool owners with a system-level perspective while leaving contract ownership and vendor relationships with the requesting team.
- Support the VP, Marketing Operations, in maintaining the AI governance policy and approval process.
- Build and maintain the AI playbook, training materials and FAQ resources as the program matures.
- Support enterprise AI initiatives that touch marketing, translating enterprise direction into team-level application.
Benefits
- health/dental/vision/life/disability insurance
- FSA, HAS and 401(k) accounts
- paid-time-off benefits such as vacation, sick, personal, floating holidays and company holidays
- eligible annual bonuses
- equity
- commissions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
