Product Marketing Manager, AI

Mapbox

3d • $190,825 - $258,175 • Remote

About The Position

Mapbox is seeking a strategic, customer-obsessed Product Marketing Manager to lead the go-to-market strategy for its AI innovations. This role involves defining the positioning, messaging, and go-to-market strategy for AI-driven products and features. The Product Marketing Manager will collaborate closely with Product, Engineering, Sales, and Marketing teams to launch innovative AI solutions, influence product direction with customer and market insights, and drive adoption globally. The ideal candidate thrives at the intersection of technology, storytelling, and strategy, translating complex AI concepts into clear customer value and establishing Mapbox as a leader in AI-powered location technology.

Requirements

• 8+ years of Product Marketing experience.
• Proven track record of developing go-to-market strategies, launching technical products, and driving customer adoption.
• Experience marketing AI, machine learning, developer platforms, SaaS, or enterprise software is highly preferred.
• Customer obsession: Deeply understand customer problems and use customer insights to influence product positioning, messaging, and go-to-market strategy.
• Strategic storytelling: Excel at translating complex technical concepts into compelling customer value propositions and differentiated messaging for technical and business audiences.
• Analytical mindset: Use customer research, product analytics, and business metrics to evaluate product launches, optimize go-to-market strategies, and drive continuous improvement.
• AI and technical curiosity: Enjoy learning emerging AI technologies and can confidently communicate complex technical concepts to developers while making them accessible to business stakeholders.
• Go-to-market leadership: Experience owning product launches from strategy through execution, partnering cross-functionally to deliver successful customer outcomes.
• Ownership and independent delivery of outcomes: Thrive in ambiguous environments, develop strategic plans with minimal direction, and independently drive initiatives from concept through execution.
• Strong written and verbal communication skills: Communicate complex ideas clearly and concisely through presentations, customer-facing content, sales enablement materials, and executive messaging. Build alignment by providing thoughtful context and rationale to stakeholders.
• High standards for quality: Consistently produce high-quality messaging, positioning, enablement, and customer-facing content while balancing quality with speed in a fast-paced environment.
• Collaborative influence: Build trusted relationships across Product, Engineering, Sales, Marketing, Design, and Support, influencing without direct authority to deliver exceptional customer experiences.
• Growth mindset: Stay ahead of emerging AI technologies, competitive trends, and evolving customer needs while actively sharing knowledge and elevating those around you.

Responsibilities

• Own the go-to-market strategy for Mapbox's AI-powered products and capabilities, from positioning and messaging through launch and customer adoption.
• Develop differentiated product positioning, value propositions, and messaging that clearly communicates customer value across technical and business audiences.
• Partner cross-functionally with Product, Engineering, Sales, Marketing, Design, and Support to successfully launch new AI products, features, and capabilities.
• Represent the voice of the customer by conducting customer research, synthesizing market insights, and using those learnings to influence product strategy, messaging, and roadmap decisions.
• Define and measure the success of product launches and go-to-market initiatives by establishing key performance metrics, analyzing adoption and engagement, and continuously optimizing based on data.
• Monitor the competitive AI landscape and translate market insights into differentiated positioning, messaging, and go-to-market strategies that strengthen Mapbox's market position.
• Create sales enablement resources, including presentations, battlecards, competitive intelligence, product guides, and messaging frameworks that equip customer-facing teams to effectively communicate customer value.
• Develop compelling customer-facing content, including blogs, webinars, solution guides, product documentation, thought leadership, and training materials that educate customers and drive product adoption.
• Partner with Marketing to develop campaigns that increase awareness, engagement, and adoption of AI-powered capabilities, continuously testing and refining messaging to improve performance.
• Build deep expertise in AI, location intelligence, and emerging market trends to serve as a trusted advisor across Product, Engineering, Sales, and Marketing.

Benefits

• Supportive health care
• Parental leave
• Flexibility for the things that come up in life
• Innovating on how we think about supporting our people
• Environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed