Product Lead, Acquisition and Activation

Felix Technologies•New York, NY

5d•Remote

About The Position

As Product Lead for Acquisition and Activation, you will lead the cross-functional squad responsible for driving user acquisition and early activation across Félix’s consumer lending products. You will own the end-to-end journey for acquiring new-to-Félix users through loan products, optimizing first-loan conversion, and progressing users from their first to second loan. You will work across new and existing user bases, establish reliable measurement frameworks for loan funnels, identify high-impact conversion barriers, and design scalable growth loops that balance origination growth with credit-quality and unit-economic targets.

Requirements

At least 7 years of experience in product or growth management, with a proven record leading high-velocity growth pods; experience in fintech, consumer lending, credit products, or user acquisition and activation is preferred.
Demonstrated expertise in building acquisition and activation loops, running structured A/B tests, and using funnel, cohort, and unit-economic analyses to drive scalable growth.
Hands-on experience identifying user friction, defining product solutions, prioritizing scope, and leading an agile squad to ship and iterate quickly.
Fluent in English.
Ability to communicate concisely, align cross-functional teams, and write clear product documentation.
Self-driven leadership, including proactively finding missing information, removing blockers, and advancing projects with minimal supervision.
Strong judgment and systems thinking, including structuring ambiguous problems, making decisions under uncertainty, and anticipating effects across user incentives, risk constraints, and financial mechanics.
Proficiency in AI-assisted workflows, with rigorous quality control over critical outputs.
Equivalent competencies in the listed requirements will also be considered.

Nice To Haves

Spanish proficiency.
Fintech experience focused on consumer lending or credit products.

Responsibilities

Define short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
Design, test, and scale growth loops to attract new users, maximize first-time borrower conversion, and drive progression to a second loan across lending offerings.
Combine user research, funnel and cohort analysis, and unit economics to prioritize opportunities, run continuous experiments, and scale successful tactics.
Lead the cross-functional engineering, design, and data pod by setting direction, supporting delivery excellence, and cultivating ownership and judgment.
Partner with Marketing, Risk, Credit, Compliance, Operations, and Platform teams; ensure rigorous risk controls and a clean handoff to the Retention team.
Establish funnel analytics that track new and existing user loan journeys separately, and diagnose and remove friction throughout the funnel.
Use AI tools to accelerate product discovery, data analysis, and prototyping while establishing appropriate guardrails and quality checks.

Benefits

Competitive salary.
Initial stock options grant.
Annual performance bonus.
Health, dental, and vision plans.
For US-based employees, 401(k) with an employer match.
Remote work environment, with offices in Miami and México City and the option to work in a hybrid model.
Continuous learning opportunities.
Unlimited PTO.
Paid parental leave.
Opportunities for growth in an entrepreneurial environment.