Product Lead, Acquisition and Activation

Felix Technologies, Inc.•New York, NY

1d•Remote

About The Position

As Product Lead for Acquisition and Activation, you will lead the cross-functional squad responsible for driving user acquisition and early activation across Félix’s consumer lending products. You will own the end-to-end journey for acquiring new-to-Félix users through loan products, optimizing first-loan conversion, and improving progression from first to second loan. Working across new and existing user bases, you will establish reliable measurement frameworks for loan funnels, identify high-impact conversion barriers, and design scalable growth loops that balance origination growth with credit-quality and unit-economic targets.

Requirements

7+ years of experience in product or growth management, with a track record leading high-velocity growth pods; ideally in fintech, consumer lending, credit products, or user acquisition and activation.
Proven experience as a Product Manager or growth manager, ideally in fintech with a focus on consumer lending, credit products, or high-velocity growth pods.
Expertise in building acquisition and activation loops, running structured A/B tests, and using funnel, cohort, and unit-economic analyses to drive scalable growth.
Hands-on experience identifying user friction, defining product solutions, prioritizing scope, and leading an agile squad to ship and iterate quickly.
Fluent in English; ability to communicate concisely, align cross-functional teams, and write clear product documentation.
Self-driven leadership, with the ability to seek missing information, remove blockers, and move projects forward with minimal supervision.
Ability to structure ambiguous problems, make sound decisions under uncertainty, and anticipate downstream effects across user incentives, risk constraints, and financial mechanics.
Proficiency in AI-assisted workflows, with rigorous quality control over critical outputs.
Equivalent competencies in the listed areas will also be considered.

Nice To Haves

Spanish proficiency.
Experience in fintech, particularly consumer lending, credit products, or user acquisition and activation.

Responsibilities

Define the short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
Design, test, and scale growth loops that attract new users, maximize first-time borrower conversion, and drive progression to a second loan across lending offerings.
Combine user research, funnel and cohort analysis, and unit economics to prioritize opportunities, launch experiments, and scale successful tactics.
Provide clear direction to the cross-functional engineering, design, and data pod, fostering delivery excellence, ownership, and judgment.
Partner with Marketing, Risk, Credit, Compliance, Operations, and Platform teams to ensure risk controls and establish a clean handoff to the Retention team.
Establish funnel analytics that distinguish new and existing user loan journeys, and diagnose and remove friction throughout each journey.
Use AI tools to accelerate product discovery, data analysis, and prototyping while establishing guardrails and quality checks.

Benefits

Competitive salary.
Initial stock options grant.
Annual performance bonus.
Health, dental, and vision plans.
For US-based employees, 401(k) with an employer match.
Remote work environment; offices are available in Miami and México City, with hybrid work welcomed.
Continuous learning opportunities.
Unlimited PTO.
Paid parental leave.
Opportunities for growth in a dynamic entrepreneurial environment.