Product Lead, Acquisition and Activation

Felix Technologies, Inc.•Miami, FL

1d•Remote

About The Position

As Product Lead for Acquisition and Activation, you will lead the cross-functional squad responsible for driving user acquisition and early activation across Félix’s consumer lending products. You will own the end-to-end journey for acquiring new-to-Félix users through loan products, optimizing first-loan conversion, and supporting progression from a first to a second loan. Across new and existing user bases, you will establish reliable measurement frameworks for loan funnels, identify high-impact conversion barriers, and design scalable growth loops that balance origination growth with credit-quality and unit-economic targets.

Requirements

At least 7 years of experience in product or growth management.
A proven track record leading high-velocity growth pods; fintech experience focused on consumer lending, credit products, or user acquisition and activation is ideal.
Expertise in building acquisition and activation loops, running structured A/B tests, and using funnel, cohort, and unit-economic analyses to drive scalable growth.
Hands-on experience identifying user friction, defining product solutions, prioritizing scope, and leading an agile squad to ship and iterate quickly.
Fluent English; ability to communicate concisely, align cross-functional teams, and write clear product documentation.
Self-directed leadership, initiative in finding missing information and removing blockers, and ability to advance projects with minimal supervision.
Strong judgment and systems thinking, including the ability to structure ambiguous problems, make decisions under uncertainty, and anticipate downstream effects involving user incentives, risk constraints, and financial mechanics.
Proficiency using AI-assisted workflows to accelerate analysis while maintaining rigorous quality control over critical outputs.
Equivalent competencies in the listed areas will also be considered.

Nice To Haves

Spanish proficiency.
Fintech experience focused on consumer lending or credit products.

Responsibilities

Define the short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
Design, test, and scale growth loops that attract new users, maximize first-time borrower conversion, and drive progression to a second loan across lending offerings.
Use user research, funnel and cohort analysis, and unit economics to prioritize opportunities, run continuous experiments, and scale successful tactics.
Provide direction to the cross-functional engineering, design, and data pod, supporting delivery excellence, ownership, and sound judgment.
Partner with Marketing, Risk, Credit, Compliance, Operations, and Platform teams to maintain rigorous risk controls and establish a clean handoff to the Retention team.
Establish funnel analytics that separately track new and existing users’ loan journeys, and diagnose and remove friction at each step.
Use AI tools to accelerate product discovery, data analysis, and prototyping while establishing appropriate guardrails and quality checks.

Benefits

Competitive salary.
Initial stock options grant.
Annual performance bonus.
Health, dental, and vision plans.
For US-based employees, a 401(k) with employer match.
Remote work environment, with offices in Miami and Mexico City and the option to work in a hybrid model.
Continuous learning opportunities.
Unlimited PTO.
Paid parental leave.
Opportunities for growth in an entrepreneurial environment.