Product Lead, Acquisition and Activation

Felix Technologies•Miami, FL

5d•Remote

About The Position

As Product Lead for Acquisition and Activation, you will lead the cross-functional squad responsible for driving user acquisition and early activation across Félix’s consumer lending products. You will own the end-to-end journey for acquiring new-to-Félix users through loan products, optimize first-loan conversion, and improve progression from first to second loan. Working across new and existing users, you will establish reliable measurement frameworks for loan funnels, identify high-impact conversion barriers, and design scalable growth loops that balance origination growth with credit-quality and unit-economic targets. You will set the strategy and roadmap for consumer lending acquisition and activation, lead discovery and experimentation, and guide a cross-functional engineering, design, and data pod. The role partners with Marketing, Risk, Credit, Compliance, Operations, and Platform teams, while ensuring risk controls and a clean handoff to the Retention team. You will also use AI tools to accelerate discovery, analysis, and prototyping, with appropriate guardrails and quality checks.

Requirements

7+ years of experience in product or growth management, with a track record leading high-velocity growth pods; ideally in fintech, consumer lending, credit products, or user acquisition and activation.
Proven track record as a Product Manager or growth manager, ideally in fintech focused on consumer lending, credit products, or high-velocity growth pods.
Expertise in building acquisition and activation loops, running structured A/B tests, and using funnel, cohort, and unit-economic analyses to drive scalable growth.
Hands-on experience identifying user friction, defining product solutions, prioritizing scope, and leading an agile squad to ship and iterate quickly.
Fluent in English; able to communicate concisely, align cross-functional teams, and write clear product documentation.
Self-driven leadership, with the ability to seek missing information, remove blockers, and move projects forward with minimal supervision.
Ability to structure ambiguous problems, make sound decisions under uncertainty, and anticipate effects across user incentives, risk constraints, and financial mechanics.
Proficiency in AI-assisted workflows to accelerate analysis while maintaining rigorous quality control over critical outputs.
Equivalent competencies in the listed areas will also be considered.

Nice To Haves

Spanish proficiency.
Experience in fintech, particularly consumer lending or credit products.

Responsibilities

Define short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
Design, test, and scale growth loops to attract new users, maximize first-time borrower conversion, and drive progression to a second loan across lending offerings.
Combine user research, funnel and cohort analysis, and unit economics to prioritize opportunities, run continuous experiments, and scale successful tactics.
Provide direction to the cross-functional engineering, design, and data pod, fostering delivery excellence, ownership, and sound judgment.
Partner with Marketing, Risk, Credit, Compliance, Operations, and Platform teams to ensure risk controls and a clean handoff to the Retention team.
Establish funnel analytics that separately track new and existing user loan journeys, and diagnose and remove friction at each step.
Use AI tools to accelerate product discovery, data analysis, and prototyping, while establishing guardrails and quality checks.

Benefits

Competitive salary
Initial stock options grant
Annual performance bonus
Health, dental, and vision plans
For US-based employees, 401(k) with an employer match
Remote work environment; offices in Miami and México City, with hybrid work welcomed
Continuous learning opportunities
Unlimited PTO
Paid parental leave
Growth opportunities in a dynamic entrepreneurial environment