Product Launch Manager

Black Girl Vitamins•Chicago, IL

3d•Hybrid

About The Position

Black Girl Vitamins is a rapidly growing wellness company, the first supplement brand specifically for Black women. Initially a direct-to-consumer business, it now reaches customers through its website, Amazon, and Walmart, with a significant subscription base. The company is entering a new phase focused on building the team, systems, and launch engine to become a leading women's wellness brand. Over the next year, the company plans to launch 15 to 20 new products, relaunches, and merchandise drops. This role is crucial for ensuring these launches are executed completely, on time, and thoughtfully.

Requirements

Approximately 3 to 10 years of experience in complex cross-functional execution.
Demonstrated experience guiding projects with multiple senior stakeholders.
Experience shipping physical products at a startup or DTC brand, running an agency or events operation, managing a build, or delivering software.
Ability to use structure to create clarity and adjust systems as needed.
Skill in identifying and prioritizing critical tasks.
Understanding of modern consumer marketing channels (Instagram, TikTok, Meta, email, SMS, creator content, Amazon product pages).
Commercial fluency: ability to read inventory positions, launch forecasts, and promotional calendars.
Proficiency in Asana or equivalent tools.
Ability to build systems that are user-friendly.
Strong follow-through and ability to make things happen.
Comfortable asking senior leaders for deliverables and communicating readiness status.
Care for the customer, demonstrated by understanding community needs and expectations.

Nice To Haves

A personal connection to the Black Girl Vitamins community.

Responsibilities

Own the integrated critical path for all new SKUs, relaunches, and merchandise drops.
Build comprehensive launch plans, set milestones, and ensure all teams are aligned.
Monitor the physical journey of products from formulation and packaging to final delivery and inventory readiness.
Design and implement an intake process for new launches, defining scope, target dates, channels, quantities, and ownership.
Develop and implement launch systems, including readiness checklists and Asana templates.
Understand the commercial aspects of launches, including inventory, channel sequencing, promotional calendars, and margin implications.
Collaborate with the Head of Growth to ensure all aspects of the marketing launch plan are covered.
Clear obstacles by reprioritizing work, engaging external resources, and escalating decisions when necessary.
Prepare go/no-go recommendations for the CEO, detailing launch readiness, risks, and proposed actions.
Ensure smooth handoffs to the growth team at go-live, confirming all necessary components are in place.