Product Launch and Enablement Manager

Agiloft

About The Position

Agiloft is seeking a Product Launch and Enablement Manager to join its Product GTM team. This role will serve as the crucial link between the product development teams and the go-to-market (GTM) functions, including Sales, Product Marketing, Solutions Engineering, and Customer Success. The primary objective is to ensure that new product capabilities, releases, and roadmap developments are effectively communicated, understood, and adopted by the GTM teams, leading to organizational readiness. The position requires a blend of program management and internal communication skills, focusing on building and managing systems that keep GTM teams informed, trained, and equipped to articulate Agiloft's offerings and future direction. The overarching goal is to guarantee that product advancements have a clear pathway for understanding and adoption within the commercial organization.

Requirements

5+ years in program management, product marketing, sales enablement, or a GTM operations role within B2B SaaS or enterprise software.
Demonstrated experience owning launch programs or GTM readiness initiatives.
Strong understanding of how Sales teams, Marketing, Account Management, Professional Services, and Customer Success consume and act on product information.
Exceptional written communication skills; ability to translate complex product concepts into crisp, usable content for a non-technical commercial audience.
Proven ability to build and maintain repeatable programs, processes, and content systems across a fast-moving product release cycle.
Comfortable influencing without authority across multiple senior stakeholders simultaneously.
Highly organized with strong project management instincts.

Nice To Haves

Experience in a product marketing, solutions engineering, or product operations role at a B2B SaaS company.
Familiarity with sales enablement platforms, internal knowledge management tools, and launch readiness tooling.
Background working with or alongside a technical product team; ability to read a release brief and translate it into commercial language quickly.
Experience building or scaling a launch enablement function from an early stage.
Exposure to CLM, legal tech, or enterprise workflow software.

Responsibilities

Serve as the primary owner of internal product communication to GTM teams, ensuring release notes, capability updates, and roadmap developments are delivered as clear, actionable content for Sales, Product Marketing, CS, and Account Management.
Define and operate a release communication cadence to ensure structured awareness of new features, capabilities, or product changes before they reach customer-facing teams.
Maintain a central internal knowledge hub with positioning summaries, product FAQs, feature overviews, and demo guidance, keeping it current with each product release in partnership with subject matter experts.
Partner with Product Operations to develop roadmap communication frameworks for GTM teams, providing visibility into upcoming developments, timelines, and rationale.
Own the internal product-side launch readiness program for all product releases, categorizing launches by scope and defining the necessary cross-functional preparation.
Define and track the bill of materials for launches, including feature scope, use case guidance, documentation, demo readiness, and inputs for internal enablement, holding cross-functional owners accountable.
Lead product readiness reviews to identify gaps, dependencies, and decisions prior to release, and share launch timing and product updates with Product Marketing and other GTM partners.
Lead post-launch retrospectives to identify successes, failures, and areas for improvement in the launch cycle.
Work with GTM Enablement and Product Marketing teams to ensure Sales organizations are trained and demo-ready for product releases, including talk tracks, objection handling, competitive positioning, and feature walk-throughs.
Run regular product update sessions (live or async) to keep the field informed about current and upcoming product shipments.
Track field readiness and confidence through surveys and by addressing knowledge gaps, reporting on readiness before launch dates.
Partner with Product Operations to build and operate the program for standardizing use case development by product managers and their delivery alongside product launches.
Ensure use cases are coherent, GTM-ready, and accessible across Sales, Marketing, and CS as functional tools.
Partner with Product Operations on the technical infrastructure for use case creation, storage, and distribution.
Establish a feedback loop to systematically capture and route field input on use case quality and coverage back to the product team.
Run a regular Product-GTM sync cadence involving Product, Product Marketing, Sales leadership, and CS to align on launch calendars, roadmap updates, and priorities.
Maintain a shared GTM launch calendar with status, ownership, and readiness signals for all active initiatives.
Act as the escalation point for GTM teams lacking necessary product knowledge or materials, diagnosing gaps and driving resolution.
Prepare executive-level readouts on launch health, field readiness, and program performance for senior leadership.
Assist with the design and lead the operation of a product-focused engagement program for strategic reference customers to accelerate product discovery and value delivery.
Build feedback infrastructure to capture customer validation, questions, and rejections from reference customers, routing signals to Product and GTM.
Work with product managers to identify product growth targets aligned with reference customer needs and develop projects to align customer roadmaps for accelerated learning and value outcomes.
Partner with professional services, customer success, account management, and product managers to identify and resource customer value projects with clear success criteria.
Document and distribute outcomes, including validated use cases and customer proof points, as GTM assets.
Perform other duties as assigned.