Product Launch Manager

Black Girl Vitamins•Chicago, IL

4h•Hybrid

About The Position

Black Girl Vitamins is one of the fastest-growing wellness companies in the country, and the first supplement brand built specifically for Black women. We started as a direct-to-consumer business and now reach our community through our website, Amazon, and Walmart, with a subscription base of women who stay with us for years because we were built for them. We have reached the point where the challenge is no longer proving that our customer wants what we make. The next chapter is building the team, the systems, and the launch engine required to become one of America’s defining women’s wellness companies. Over the next twelve months we will bring 15 to 20 products, relaunches, and merchandise drops to the women who count on us. This role exists to make sure every one of them arrives the way she deserves: complete, on time, and thoughtfully done.

Requirements

Roughly 3 to 10 years of experience owning complex cross-functional execution, with evidence that you have personally guided projects involving multiple senior stakeholders. That could be shipping physical products at a startup or DTC brand, running an agency or events operation, managing a build, or delivering software. Years matter less than what you have shipped.
Low-bureaucracy: You do not default to process for process’s sake. You use enough structure to create clarity, then adjust the system when reality changes.
Know what truly matters: When 40 things could be done and only 15 must be done, you can tell the difference, and you can explain it kindly to the people whose work did not make the list. With 15 to 20 launches a year, knowing what does not need to happen is your most important skill.
Understand modern consumer marketing. Instagram, TikTok, Meta, email, SMS, creator content, and Amazon product pages. You know enough to judge whether growth has built a credible launch plan, and you know what an Amazon listing needs on day one.
Commercial fluency: You can read an inventory position, a launch forecast, and a promotional calendar and notice when they do not add up.
Fluent in Asana or an equivalent tool and you build systems that other people genuinely want to use.
Follow through, every time. People describe you as the person who makes things happen and makes it feel easy to work with you. You are comfortable asking a senior leader for a deliverable and comfortable saying, with care and with evidence, that a launch is not ready.
Care about our customer. You will spend time with our community, read reviews, study the data, and build real intuition for what she expects from a brand built for her. You understand that every launch is a promise to her.

Nice To Haves

A personal connection to our community is a strong plus.

Responsibilities

Own the integrated critical path. Build the launch plan for every new SKU, relaunch, and merchandise drop. Set the milestones, keep every team aligned to them, and know at any moment exactly where a launch stands and what needs attention.
Watch the physical journey. From formulation and packaging approvals through samples, testing, compliance, component lead times, production, freight, warehouse receipt, Amazon FBA availability, and DTC inventory readiness. Most launch problems start upstream, and you will see them early enough to solve them calmly.
Design how launches begin. Create the intake process that the executive team, product development, and growth complete for every new launch, so that scope, target date, channels, quantities, and ownership are agreed before work starts.
Build the launch system. Within your first 30 days, stand up readiness checklists for large launches and smaller rollouts, plus Asana templates that become the shared source of truth every team works from.
Understand the business behind the launch. You do not own the P&L or the demand forecast, but you understand inventory availability, launch quantities, channel sequencing, the promotional calendar, margin, bundle and subscription implications, and forecast assumptions well enough to raise a hand when a launch plan does not make commercial sense.
Make sure growth has covered every base. Think through the social, creator, email, SMS, creative, and Amazon launch plan alongside the Head of Growth and their team. Creative strategy belongs to growth; confirming that every piece is planned, sequenced, and ready belongs to you.
Clear the path. Reprioritize work across teams when a launch needs it, bring in contractors or outside help when that is the fastest route, and bring decisions that sit above your line to the executive team promptly.
Prepare the go/no-go. The CEO makes the final call on every launch. Your job is to make that call easy: a plan in Asana that shows readiness by team, the open risks, and your recommendation.
Hand off with care. At go-live, the growth team takes ownership of performance and readouts. You make sure they inherit a launch with nothing missing.