Product GTM Lead, Emerging Products

Scribe•San Francisco, CA

3d•$175,000 - $230,000•Hybrid

About The Position

Scribe is hiring its first dedicated product marketing owner for emerging products. This senior individual-contributor role takes full commercial ownership of new products, from early incubation and customer validation through launch and sustained growth. The role partners closely with Product Managers from the earliest stages to understand buyers and users, run design partnerships and early-access programs, and use customer insights to influence product direction. The Product GTM Lead develops product positioning, messaging, launches, campaigns, targeting strategies, and enablement materials to drive product usage and revenue. The role connects customer needs and product capabilities, identifies adoption gaps and growth opportunities, and owns the metrics and commercial outcomes for the products it supports, including identifying potential pricing and packaging changes in partnership with the Monetization Product leader. The position is based in San Francisco and follows a hybrid schedule, with three office days per week and Mondays and Wednesdays as anchor days.

Requirements

At least 5 years of professional experience in Product Marketing, or a combination of Product Marketing and Product Management or Product Strategy.
Experience working in or alongside product, growth, or revenue operations, with an understanding of what moves deals.
Experience taking a product or initiative from idea to market.
Ability to run design partnerships, alpha, beta, and early-access programs and turn early feedback into clear product and go-to-market recommendations.
Ability to partner closely with Product and use customer learning to inform product development.
Strong ownership mindset, with a focus on business outcomes and measurable impact.
Exceptional written, verbal, and visual communication skills, including the ability to create compelling messaging and customer-centered stories.
Ability to collaborate and influence across functions with strong emotional intelligence.
Comfort navigating ambiguity and making timely, thoughtful decisions with incomplete information.
Ability to connect quantitative and qualitative insights and develop recommendations that withstand executive scrutiny and spreadsheet analysis.
Hands-on comfort with tools such as Salesforce, Gong, Customer.io, and Mixpanel.
Ability to use AI to accelerate analysis and move from data to decisions.
Ability to understand target audiences, their goals and challenges, and communicate in their language.

Nice To Haves

Background in writing, literature, or history.

Responsibilities

Partner with Product Managers from early product ideation to understand target buyers and users and influence product development with customer insights.
Run design partnerships, alpha, beta, and early-access programs; synthesize early feedback into recommendations about product direction, audience, and go-to-market strategy.
Own the commercial lifecycle of emerging products, from launch strategy through sustained adoption growth.
Lead product launches, including messaging, targeting, and campaigns, and build post-launch programs to address adoption gaps and drive results.
Develop product messaging and positioning, including how each product fits into Scribe’s broader platform narrative.
Surface insights that inform product strategy and execution, including roadmap priorities, user experience, and commercial opportunities.
Own audience targeting strategy and identify and expand the right buyers and users in partnership with Acquisition and Demand Generation teams.
Enable Marketing, Growth Product, Sales, Customer Success, and other channel owners with messaging, playbooks, and programs to acquire and convert customers.
Set and track relevant business metrics and own the commercial success of products supported.
Identify opportunities to evolve product pricing and packaging in partnership with the Monetization Product leader.
Use customer and market insights, analytics, and AI tools to improve messaging, positioning, and public-facing materials throughout the funnel.

Benefits

Comprehensive health, dental, and vision plans, including two $0/month medical plan options for employees.
Equity for all full-time employees.
401(k) plan through Vestwell.
$500 per year flex benefit for home office equipment, productivity tools, learning and development, or fitness and wellness.
$100 per month commuter benefit for San Francisco-based employees.
Flexible paid time off and company holidays.
Paid parental leave.
Free Talkspace membership.
One Medical access, depending on location.
Kindbody discounts for family planning.