Design Leader, Emerging Products

Asana•San Francisco, CA

7d•$350,000 - $450,000•Hybrid

About The Position

Asana is seeking a hands-on Design Leader to shape Asana Service Management and Command by Asana. This 0→1 leadership role involves working through early-stage ambiguity, partnering with product, engineering, and research leadership to define product design vision, and personally crafting experiences that drive product-market fit. The role also represents design in strategic forums with senior and executive leadership and influences company-level investments and roadmaps. The position is based in Asana’s San Francisco office with an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday. Most employees may work from home on Wednesdays; Friday arrangements depend on the work and partner teams.

Requirements

Proven track record leading product design from 0→1 and navigating ambiguity to achieve product-market fit.
Experience hiring, coaching, and developing product design teams in fast-paced, evolving environments.
Strong systems-thinking skills and expertise in cross-functional collaboration with engineering, product management, and research.
Experience presenting strategic design rationale, roadmap trade-offs, and product vision to executive leadership.
Curiosity about AI tools and emerging technologies, and willingness to learn and use them to enhance productivity, collaboration, or decision-making.
Fluency with emerging AI tools and techniques applied to design workflows and product features.

Nice To Haves

Familiarity or experience with service management workflows, such as ticketing, incident management, ITSM/ESM, or with developer-facing products and platforms.

Responsibilities

Own the end-to-end design strategy and product vision for Asana Service Management and Command by Asana, driving toward product-market fit.
Remain hands-on in design, balancing speed and quality and choosing when to use rapid prototypes versus deeper design investment.
Integrate AI tools into the design workflow and champion thoughtful, human-centered, AI-powered product experiences.
Build, mentor, and lead a high-leverage, globally distributed product design team as the product areas grow.
Partner with Experience Research to understand and validate problem spaces across IT, HR, and developer personas.
Establish design quality standards and scalable patterns for early-stage 0→1 products while maintaining alignment with Asana’s design system.
Represent design in reviews and strategic discussions with senior leaders and executives, guiding company-level decisions.
Collaborate with General Managers, Product Managers, and Engineering leads to align roadmaps with user needs.