Design Leader, Emerging Products

Asana•San Francisco, CA

3h•$350,000 - $450,000•Hybrid

About The Position

Asana is seeking a hands-on Design Leader to shape Asana Service Management and Command by Asana. In this 0→1 leadership role, the Design Leader will work through early-stage ambiguity, partner with product, engineering, and research leadership to define product design vision, and personally craft experiences that drive product-market fit. The role also represents design in strategic discussions with senior and executive leadership, influencing company-level investments and roadmaps. The position is based in Asana’s San Francisco office and follows an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday. Most employees may work from home on Wednesdays; Friday arrangements depend on the work and partner teams. Recruiters can provide further details about office requirements. Asana describes itself as a leading platform for human and AI collaboration. It supports teams around the world and emphasizes an inclusive, collaborative culture and equal employment opportunities.

Requirements

Demonstrated curiosity about AI tools and emerging technologies, and willingness to learn and use them to enhance productivity, collaboration, or decision-making.
Proven experience leading product design from 0→1, navigating ambiguity to achieve product-market fit.
Experience hiring, coaching, and developing product design teams in fast-paced, evolving environments.
Strong systems thinking and cross-functional collaboration skills with engineering, product management, and research.
Credible communication skills and experience presenting strategic design rationale, roadmap trade-offs, and product vision to executive leadership.
Fluency with emerging AI tools and techniques applied to design workflows and product features.

Nice To Haves

Familiarity or experience with service management workflows, such as ticketing, incident management, ITSM, or ESM.
Familiarity or experience with developer-facing products and platforms.

Responsibilities

Own end-to-end design strategy and product vision for Asana Service Management and Command by Asana, driving toward product-market fit.
Remain hands-on in design craft, balancing speed and quality and deciding when to use rapid prototyping versus deeper design investment.
Integrate AI tools into design workflows and champion thoughtful, human-centered AI-powered product experiences.
Build, mentor, and lead a high-leverage, globally distributed product design team as the product areas grow.
Partner with Experience Research to understand and validate problem spaces across IT, HR, and developer personas.
Establish design quality standards and scalable patterns for early-stage 0→1 products while maintaining alignment with Asana’s design system.
Represent design in reviews and strategic discussions with senior leaders and executives, offering a clear perspective to guide company-level decisions.
Collaborate with General Managers, Product Managers, and Engineering leads to align roadmaps with user needs.