Product Designer - Instagram

Urban Ridge Supplies•New York, NY

25d•$201,000 - $278,000

About The Position

Meta is seeking a senior Product Designer to lead design for Instagram’s AI-native product development tooling. This foundational role sits at the intersection of AI, design tools, and organizational transformation, shaping how Instagram teams work across the process from idea to production. The tool is intended to become a central hub for product teams, bringing together prototyping agents, design review automation, organizational memory, and collaboration. The designer will set and execute the product vision across multiple workstreams, advancing the tooling from alpha to organization-wide use. The role combines systems-level thinking with detailed craft and requires navigating ambiguity while partnering closely with engineering, leadership, and cross-functional teams. The designer will shape workflows and platform capabilities, establish quality standards and scalable design patterns, and influence how Instagram builds products.

Requirements

12+ years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scale.
A portfolio demonstrating end-to-end ownership of complex, multi-surface product systems, ideally including new product creation or significant platform and tools work.
Ability to lead design in highly complex organizations, particularly where the product is the process and users are internal builders with sophisticated needs.
Experience working in fast-moving, ambiguous environments where strategy and capabilities evolved simultaneously.
Ability to lead, influence senior leadership, align cross-functional partners, and mentor designers.

Nice To Haves

Deep experience with AI-powered products, design tools, developer tools, or productivity platforms.
Experience designing for AI agents, conversational interfaces, or agentic workflows.
Experience influencing organizational processes or ways of working through product and design.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Experience implementing responsible and ethical AI practices, including risk assessment, bias mitigation, and quality and accuracy reviews.
Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and staying current with emerging AI technologies.
A well-developed point of view on how AI changes workflows, roles, and creative processes.
Experience with platform thinking: designing products that are useful and opinionated yet configurable across organizations and user types.
Experience operating at the intersection of AI capabilities, platform infrastructure, design systems, and organizational workflows.

Responsibilities

Define and drive the end-to-end vision for scaling the tooling from alpha to organization-wide daily use, unifying prototyping, review, memory, and collaboration.
Shape the organizational memory and context system, including information architecture for canonical documentation, decisions, and rationale across projects and organizational levels.
Champion craft and coherence across product surfaces, set quality standards for AI-generated outputs and collaborative workflows, and codify design systems and patterns.
Set design direction for a new product or platform, taking it from zero to one or leading a fundamental reinvention at significant scale and complexity.
Set priorities and create clarity across complex systems, aligning leadership and cross-functional partners on AI capabilities, platform infrastructure, design systems, and organizational workflows.
Apply AI-native product and systems thinking to information architecture, interaction models, and agent behaviors across workflows.
Deliver polished, high-quality experiences that balance opinionated product design with configurability across contexts, organizations, and user types.
Present design vision to senior leadership, frame options and recommendations, build alignment, and represent design in organizational decision-making.
Mentor and develop designers, advance AI-native design practice, and connect cross-functional partners to foster alignment and cohesion.
Influence how Instagram builds through product and design, including organizational processes and ways of working.