Product Designer - Instagram

Urban Ridge Supplies•New York, NY

23d

About The Position

Meta is seeking a senior Product Designer to lead design efforts across Instagram for AI-native product development. This foundational role sits at the intersection of AI, design tools, and organizational transformation. The designer will shape centralized tooling that helps product teams work faster and more creatively with less friction, spanning prototyping agents, design review automation, organizational memory, and collaboration. The role owns design vision and execution across multiple workstreams, partnering with engineering, leadership, and cross-functional teams. The designer will define a coherent system for prototyping, review, memory, and collaboration; establish information architecture for organizational knowledge across hundreds of projects; and champion a polished, intuitive, premium experience. They will set quality standards for AI-generated outputs and collaborative workflows, codify design systems and patterns, and influence how Instagram builds products. Success requires comfort with ambiguity, strong AI-native product judgment, and the ability to balance systems-level thinking with detailed craft.

Requirements

12+ years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scale.
A portfolio demonstrating end-to-end ownership of complex, multi-surface product systems, ideally including new product creation or significant platform/tools work.
Ability to lead design in environments with high organizational complexity and sophisticated internal-builder users.
Comfort with ambiguity and experience shipping in fast-moving spaces where strategy and capabilities evolve simultaneously.
Ability to set design direction across complex systems and influence senior leadership and cross-functional partners.

Nice To Haves

Deep experience with AI-powered products, design tools, developer tools, or productivity platforms.
Experience designing for AI agents, conversational interfaces, or agentic workflows.
Experience influencing organizational processes or ways of working through product and design.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Experience applying responsible and ethical AI practices, including risk assessment, bias mitigation, and quality and accuracy reviews.
Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
A point of view on how AI changes workflows, roles, and creative processes.
Experience with platform thinking: designing products that are opinionated yet configurable across organizations and user types.
Experience operating at the intersection of AI capabilities, platform infrastructure, design systems, and organizational workflows.

Responsibilities

Define and drive the end-to-end vision for scaling the product from alpha to organization-wide daily tooling, unifying prototyping, review, memory, and collaboration.
Shape the organizational memory and context system, including information architecture for canonical documents, decisions, and rationale accessible to people and agents across projects and organizational levels.
Champion craft and coherence across product surfaces, setting quality standards for AI-generated outputs and collaborative workflows.
Set the vision and design direction for a new product or platform, including zero-to-one creation or a fundamental reinvention at significant scale and complexity.
Identify priorities and create clarity across complex systems, aligning leadership and cross-functional partners on AI capabilities, platform infrastructure, design systems, and organizational workflows.
Design scalable information architecture, interaction models, and agent behaviors for AI-native workflows such as prototyping, review, memory, and automation.
Deliver polished, memorable experiences that balance useful product direction with flexibility across contexts, organizations, and user types.
Articulate design vision and recommendations to senior leadership and build alignment on organizational decisions.
Mentor and develop designers, advance AI-native design practice, and connect cross-functional partners to foster alignment and cohesion.
Influence organizational processes and ways of working through product and design.