Product Designer - Instagram

Urban Ridge Supplies•New York, NY

25d•$201,000 - $278,000

About The Position

Meta is seeking a senior Product Designer to lead design efforts across Instagram for AI-native product development. This foundational role sits at the intersection of AI, design tools, and organizational transformation, shaping centralized tooling that helps product teams work faster and more creatively with less friction. The product vision spans prototyping agents, design review automation, organizational memory systems, and a collaborative experience that brings them together. The designer will lead vision and execution across multiple workstreams, partnering with engineering and leadership. They will establish a coherent end-to-end system that can scale from alpha to organization-wide daily use, define how canonical documentation and decisions are organized and surfaced to people and agents, and uphold a premium level of craft across evolving product surfaces. The role also sets design direction for a new product or major reinvention, aligns partners across complex systems, and mentors designers while advancing AI-native design practice.

Requirements

12 or more years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scale.
A portfolio demonstrating end-to-end ownership of complex, multi-surface product systems, ideally including 0-to-1 product creation or significant platform/tools work.
Ability to lead design in highly complex organizations, including products that shape processes for internal builders with sophisticated needs.
Comfort shipping in fast-moving, ambiguous environments where strategy and capabilities evolve simultaneously.

Nice To Haves

Deep experience with AI-powered products, design tools, developer tools, or productivity platforms.
Experience designing for AI agents, conversational interfaces, or agentic workflows.
Experience integrating AI tools to optimize or redesign workflows and deliver measurable efficiency or quality improvements.
Experience applying responsible and ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Experience influencing organizational processes or ways of working through product and design.
Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
A point of view on how AI changes workflows, roles, and creative processes.
Platform thinking: designing products that are useful and opinionated while configurable across organizations and user types.
Experience working across AI capabilities, platform infrastructure, design systems, and organizational workflows.

Responsibilities

Define and drive the end-to-end vision for scaling the product from alpha to organization-wide tooling, bringing prototyping, review, memory, and collaboration together as a coherent system.
Shape the organizational memory and context system, including information architecture for canonical documents, decisions, and rationale across projects and organizational levels.
Champion craft and coherence across product surfaces, set quality standards for AI-generated outputs and collaborative workflows, and codify design systems and patterns.
Set design direction for a new product or fundamental reinvention, shaping the vision and rallying the organization around it.
Identify priorities and create clarity across complex systems, aligning leadership and cross-functional partners on AI capabilities, platform infrastructure, design systems, and organizational workflows.
Design scalable information architecture, interaction models, and agent behaviors for prototyping, review, memory, and automation workflows.
Deliver polished, opinionated yet configurable product experiences across contexts, organizations, and user types.
Communicate design vision to senior leadership, frame options and recommendations, build alignment, and represent design in organizational decision-making.
Mentor and develop designers, advance AI-native design practice, and connect cross-functional partners to foster alignment and cohesion.