Product Designer, DNA Experience

Ancestry
•$75,000 - $95,000

About The Position

Ancestry is seeking a Product Designer to join its Activate team, which helps new customers move from initial curiosity into meaningful family-history exploration. The role focuses on creating a high-quality experience for DNA customers, owning multiple product experiences from DNA kit registration through the DNA traits offering, including new technologies and product advancements that make family history more accessible. The Product Designer reports to the Senior Manager of Product Design on the Activate team and collaborates with peers across product, design, science, engineering, research, content, and data analytics. The team aims to create experiences that help customers develop a stronger sense of identity, belonging, and curiosity. Ancestry describes its culture as collaborative and customer-focused, with a location-flexible approach and a flexible, hybrid culture emphasizing work/life balance.

Requirements

  • Demonstrated experience designing direct-to-consumer products, with a portfolio showcasing intuitive, polished digital experiences.
  • Ability to deliver feature execution end-to-end and produce high-quality work on time.
  • Skill in translating complex information and workflows into intuitive, approachable experiences.
  • Systems-thinking ability and effective use of established design systems to maintain consistency across core user journeys.
  • Strong visual and interaction design craft, attention to detail, UI polish, and accessibility standards.
  • Clear communication skills, including the ability to explain design intent, rationale, and tradeoffs.
  • Customer-focused approach and experience incorporating user research, feedback, and usability testing into design iterations.
  • Experience partnering with product managers, engineers, and researchers to deliver features and strengthen team culture.
  • Passion for helping people make meaningful discoveries and connect with their family history and DNA insights.

Nice To Haves

  • Experience designing discovery, search, educational, AI-powered, or data-rich products.
  • Familiarity with genealogy, DNA, health, science, or other evidence-based domains.
  • Experience designing native mobile app experiences.

Responsibilities

  • Own the end-to-end design and delivery of features within core DNA customer workflows.
  • Partner with product managers, engineers, and scientists to translate technical and genetic requirements into clear, user-centered feature designs.
  • Design intuitive user flows using established design systems, interaction patterns, and accessibility standards.
  • Use user research and customer feedback to inform design decisions that build trust and clarity.
  • Create high-quality flows, prototypes, and polished interactions.
  • Apply design system components and patterns to maintain consistency across core workflows.
  • Clearly communicate design decisions, rationale, and tradeoffs to align cross-functional partners.
  • Participate in design critiques, feedback sessions, and peer collaboration, contributing positively to team culture.

Benefits

  • Eligibility for a bonus and equity.
  • Comprehensive benefits, including health, dental, and vision.
  • Flexible, hybrid culture with a focus on work/life balance.
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