Product Designer, Instagram

Meta•San Francisco, CA

20d•$201,000 - $278,000

About The Position

Instagram is seeking a Product Designer for its Home Brand Studio Team, which defines and scales the brand from product to culture. The team creates brand-building moments in product, iconic product experiences, and branded features. The designer will develop and lead product design for large-scale consumer experiences, with a focus on video consumption and social mechanics. The role involves shaping strategic direction, aligning cross-functional partners, and mentoring designers.

Requirements

10+ years of product design experience.
Experience leading design for large consumer products at scale, with tens or hundreds of millions of users.
Experience designing video-consumption experiences, including discovery, playback, viewer experience, and engagement loops; long-form or short-form video experience is strongly preferred.
Understanding of social mechanics, including sharing, comments, community, creator-audience relationships, and network effects.
Ability to align Product, Engineering, Data Science, Research, and Content Partnerships around a shared vision without formal authority, and drive decisions at director and VP level.
Experience leading and growing a team of designers, setting quality standards, and mentoring senior individual contributors.

Nice To Haves

Ability to define and champion a 1–3 year north star through prototypes, storytelling, and narrative documents, particularly for ambiguous or 0-to-1 projects.
Experience implementing responsible and ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Monetization awareness, including integrating ads or subscriptions without harming the experience.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Deep familiarity with YouTube, TikTok, Netflix, and streaming patterns, with a point of view on differentiation.
Experience designing recommendation-driven products and working with machine-learning teams on ranking, personalization, signals, feedback loops, and viewer browsing versus passive watching.
Experience designing across mobile and web, and ideally TV or living-room devices.
High-fidelity motion prototyping skills.
Fluency with data and experimentation, including A/B tests and metrics such as watch time, retention, and session depth; ability to combine quantitative and qualitative research and distinguish long-term value from short-term engagement gains.
Creator- and ecosystem-oriented design experience, including viewers’ experiences and creators’ tools, analytics, and earnings.
Understanding of long-form viewing patterns, including committing to a video, resuming, chapters, previews, and moving from a feed into full-screen viewing.
Attention to content quality, healthy-viewing controls, captions, accessibility, and performance on low-bandwidth connections in global markets.
Ongoing AI skill development, such as prompt/context engineering and agent orchestration, and staying current with emerging AI technologies.

Responsibilities

Turn broad, conceptual ideas into useful and valuable experiences for Instagram’s 2 billion+ users, and drive product strategy and innovation across a large organization.
Design innovative end-to-end flows for broad user groups at scale, using appropriate prototyping tools.
Drive design prioritization and execution while maintaining team momentum to meet accelerated timelines.
Design new experiences or layouts that improve visual systems.
Communicate strategic decisions about the future direction of products.
Give and solicit feedback across the product team to improve design deliverables through structured feedback and iteration.
Act as a key cross-functional lead accountable for initiative success, supporting workstream operations and processes when needed.
Influence and align product direction across organizations and cross-functional partners.
Work collaboratively, think creatively, and take on complex challenges.
Mentor and coach others.