Product Activation Manager, YouTube Go-To-Market Strategy and Operations

Google•New York, NY

11d•$124,000 - $177,000

About The Position

The YouTube Business Product Activation Team brings products to market and market feedback to product teams. It works with business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem. Its capabilities include designing go-to-market strategies; identifying and prioritizing product activation opportunities; ensuring launch readiness; defining and executing activation across segments; gathering partner and creator needs to inform product feedback and roadmap priorities; developing content strategy; synthesizing user feedback; and tracking performance. The YouTube AMER Business Strategy and Operations Team leads global, cross-functional strategic initiatives to drive growth and health across the YouTube creator and partner ecosystem. Its work includes strategic planning, product activation, and business strategy and operations. The Product Activation Manager owns the Americas go-to-market strategy for Emerging Experiences and Community products, including Shorts, GenAI, Live, and Gaming. The role partners with global product activation, YouTube Partnerships, regional and country teams, and other stakeholders to support launches, grow product adoption, synthesize regional feedback for global product roadmap recommendations, and assess pilots and programs. Compensation in the US is $124,000–$177,000, plus a 15% bonus target, equity, and benefits. Individual pay depends on job-related skills, experience, and relevant education or training.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in management consulting, sales operations, business strategy, or a corporate advisory role.
3 years of experience in a strategy and operations or consulting role.
3 years of experience working with executive stakeholders.

Nice To Haves

Knowledge of YouTube large partners and the creator ecosystem, or emerging experiences and technology operations, as well as the customer and competitive contexts in which they operate.
Ability to take initiative and operate flexibly in a fast-paced, high-energy, constantly evolving team environment.
Strong communication skills and exceptional ability to structure a compelling storyline and build presentation decks or documents to support a position.
Strong business sense with distinctive problem-solving and analysis skills.

Responsibilities

Own the product go-to-market strategy in the Americas for Emerging Experiences and Community products, including Shorts, GenAI, Live, and Gaming.
Work with the Global Product Activation team and the AMER YouTube Partnerships team to drive business outcomes and product adoption goals, and lead cross-functional projects with a broad stakeholder set.
Support launches of Emerging Experiences and Community products and features in AMER markets.
Synthesize and prioritize regional product feedback and make recommendations to global teams on the product roadmap.
Collaborate with global product, regional, and country teams on pilots, program assessments, and cross-functional engagements to drive market growth and support the business plan.