Producer/Social Media Manager
About The Position
Responsible for creating intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand. Under the direction of the Director of Content, the Producer/Social Media Manager creates platform-native short-form video content for Arizona PBS social media channels and coordinates the station's master social media content calendar. The position produces, edits, and publishes vertical video derived from Arizona PBS programs, productions, events, and community stories; manages day-to-day coordination of social publishing across station accounts and departments; and leads community engagement for program and content accounts. The position works within the digital and social media strategy established by station leadership and in coordination with the Brand Engagement & Marketing team's scheduled brand production. The position may direct the work of student employees.
Requirements
- Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
- Portfolio of self-produced short-form vertical video (shot, edited, and published by the candidate) demonstrating platform-native storytelling and audience results.
- Experience with mobile-first video capture and editing workflows and professional editing software (Adobe Premiere Pro, CapCut, or comparable).
- Experience managing a multi-account social media content calendar and coordinating publishing across teams.
- Experience with social media management, scheduling, and analytics tools, and project management platforms such as Monday.com.
- Experience in community management and public-facing engagement for a media, journalism, or mission-driven organization.
- Experience directing, mentoring, or reviewing the work of student employees, interns, or junior creators/staff.
- Knowledge of public media editorial standards, including the distinction between editorial and sponsored content.
- Experience producing live or event-based social coverage.
- Ability to communicate in Spanish.
- Valid driver's license.
Responsibilities
- Produces, shoots, edits, and publishes platform-native short-form vertical video for Arizona PBS social media channels, using smartphone-first and lightweight production workflows.
- Adapts material from Arizona PBS broadcast programs, productions, and events into platform-specific social content, working from assets delivered under the station's production capture standard.
- Produces live and event-based social media coverage for station programs, community events, and special initiatives.
- Directs and reviews the work of student employees supporting short-form content production.
- Monitors platform trends and formats; tests new approaches and reports results.
- Builds and maintains the station's master social media content calendar, integrating national PBS and PBS Digital Studios content, local programming, community events, holidays, membership campaigns, and special initiatives.
- Manages intake, routing, and scheduling of social media requests across departments in accordance with station social media workflow procedures.
- Coordinates publishing cadence across station accounts to maintain consistency and avoid conflicts.
- Manages community response for program and content accounts, including comments and messages, consistent with Arizona PBS editorial standards.
- Covers short-turnaround and time-sensitive publishing needs.
- Reviews content performance using station analytics reporting and adjusts content approach accordingly.
Benefits
- ASU's comprehensive benefits package is a key part of your total compensation.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
