Social Media Content Producer

Healthy Connections • Hot Springs, AR

2d

About The Position

The Social Media Content Producer in the Health Care and Social Assistance sector plays a pivotal role in crafting and disseminating engaging, accurate, and empathetic content that educates and informs diverse audiences about health-related topics. This position is responsible for developing multimedia content strategies that align with organizational goals, enhance public awareness, and promote health initiatives across various social media platforms. The role requires a deep understanding of healthcare communication, audience engagement, and digital trends to effectively translate complex medical information into accessible and compelling narratives. The Social Media Content Producer collaborates closely with healthcare professionals, marketing teams, and community stakeholders to ensure content accuracy and cultural sensitivity. Ultimately, this role aims to foster trust, encourage healthy behaviors, and support the organization's mission through impactful digital storytelling.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Health, Journalism, or a related field.
• Proven experience producing content for social media platforms, preferably within the healthcare or social assistance sectors.
• Strong understanding of social media analytics tools and content management systems.
• Excellent written and verbal communication skills with the ability to simplify complex health information.
• Familiarity with healthcare regulations such as HIPAA and ethical standards in health communication.
• Expertise in Social media, including but not limited to, TikTok, Instagram, YouTube, Facebook, Twitch, Snapchat, X (formerly Twitter), and LinkedIn.

Nice To Haves

• Experience with video production and graphic design software such as Adobe Creative Suite or similar tools.
• Knowledge of SEO best practices and digital marketing strategies.
• Previous work experience in a healthcare organization or public health agency.
• Certification in social media marketing or digital content creation.
• Ability to speak multiple languages or experience creating culturally inclusive content.

Responsibilities

• Develop, produce, and manage high-quality multimedia content including videos, graphics, and written posts tailored for platforms such as Facebook, Twitter, Instagram, LinkedIn, and emerging social channels.
• Collaborate with healthcare experts to ensure all content is medically accurate, up-to-date, and compliant with relevant regulations and privacy standards.
• Monitor social media trends, audience engagement metrics, and feedback to continuously refine content strategies and maximize reach and impact.
• Coordinate with cross-functional teams including marketing, public relations, and patient advocacy to align messaging and campaign objectives.
• Manage content calendars, schedule posts, and respond to audience interactions in a timely and professional manner to build community and trust.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level