Private Label Marketing Coordinator

MEYER DISTRIBUTING INC•Jasper, IN

About The Position

Meyer Distributing is seeking a Private Label Marketing Coordinator to build and grow its exclusive private-label brands across the Marine, RV, Towing, Powersports, Performance, and Automotive Aftermarket industries. The role combines marketing strategy, content creation, social media, product launches, packaging design, and digital marketing. The coordinator will help shape products into recognizable brands and influence how customers discover, engage with, and choose them.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience in product marketing.
Outstanding writing and storytelling abilities.
Knowledge of SEO, content optimization, and emerging AI search technologies.
Strong project management and organizational skills.
Ability to analyze marketing performance and turn data into action.
Proficiency with Microsoft Excel and Word.

Nice To Haves

Experience with Adobe Creative Suite, including Illustrator, InDesign, and Photoshop.

Responsibilities

Lead marketing strategies for Meyer's private-label portfolio.
Create packaging, product launch materials, and brand assets.
Manage and grow social media channels, content calendars, and engagement.
Write marketing copy for product descriptions, packaging, social media, email campaigns, blogs, and promotional campaigns.
Drive product visibility through SEO, GEO, and AI-powered search platforms such as ChatGPT, Gemini, and Google AI Overviews.
Coordinate product launches with sourcing, quality, category management, and product development teams.
Manage marketing budgets and report campaign performance to leadership.
Partner with manufacturers and suppliers to ensure brand consistency and timely launches.