Private Label Marketing Coordinator

Meyer Distributing • Jasper, IN

1d

About The Position

Meyer Distributing is seeking a creative marketer to build and grow its exclusive private-label brands across the Marine, RV, Towing, Powersports, Performance, and Automotive Aftermarket industries. The coordinator will shape products into recognizable brands through marketing strategy, content creation, social media, product launches, packaging design, and digital marketing. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. Pay is described as top pay based on experience.

The position offers the opportunity to influence the growth of brands sold across North America and to contribute directly to how customers discover, engage with, and choose Meyer products. The role works with internal teams, manufacturers, and suppliers to coordinate brand-consistent, timely product launches and to measure marketing performance.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in product marketing.
• Outstanding writing and storytelling abilities.
• Knowledge of SEO, content optimization, and emerging AI search technologies.
• Strong project management and organizational skills.
• Ability to analyze marketing performance and turn data into action.
• Proficiency with Microsoft Excel and Word.

Nice To Haves

• Experience with Adobe Creative Suite, including Illustrator, InDesign, and Photoshop.

Responsibilities

• Lead marketing strategies for Meyer's private-label portfolio.
• Create packaging, product launch materials, and brand assets.
• Manage and grow social media channels, content calendars, and engagement.
• Write marketing copy for product descriptions, packaging, social media, email campaigns, blogs, and promotional campaigns.
• Drive product visibility through SEO, GEO, and AI-powered search platforms such as ChatGPT, Gemini, and Google AI Overviews.
• Coordinate product launches with sourcing, quality, category management, and product development teams.
• Manage marketing budgets and report campaign performance to leadership.
• Partner with manufacturers and suppliers to ensure brand consistency and timely launches.

Benefits

• Medical insurance with HSA option
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401(k) with company match
• Paid holidays
• Paid vacation and personal time
• Paid orientation and training
• Introductory and annual reviews
• Employee discount
• Casual attire
• Cell phone discounts
• Rental car discounts
• Advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level