Principal Product Manager

Asurion • Smyrna, GA

7d

About The Position

Asurion is hiring a Senior or Principal Product Manager to own the Engagement & Monetization charter for Joy.ai, its AI-native tech concierge. The role focuses on turning Joy’s customer and household context into durable engagement and growth by increasing how often and meaningfully customers rely on Joy and converting that relationship into value.

This is a hands-on product-building role with end-to-end ownership of the engagement loop and monetization surface. The Product Manager will translate household signals into experiments, offers, and growth across proactive outreach, personalized next-best actions, free-to-paid conversion, and upgrade or trade-in experiences. The role works across web, native iOS and Android, live/voice, and proactive push experiences.

Within the first six months, the successful candidate will define the engagement and monetization thesis for the agentic concierge, establish the experiment and measurement framework, ship a free-to-paid conversion path, and demonstrate a repeatable, trust-preserving model for context-driven monetization. The role requires strong product and growth instincts, fluency with agent-powered workflows, customer discovery, instrumentation, and experimentation, as well as the ability to learn technical domains quickly and turn ambiguity into customer and business value.

Requirements

• At least 8 years of product management experience.
• Track record of 0-to-1 product development, taking a product from concept to first customers, revenue, or measurable business impact.
• Fluency with native and web product surfaces, including mobile and web, and discipline in instrumentation, experimentation, and funnel and engagement analytics.
• Experience owning engagement, conversion, retention, or monetization metrics and using customer evidence, product metrics, and structured judgment to make high-stakes decisions with incomplete information.
• High agency with modern AI tools such as Claude, Cursor, Codex, or equivalents, using them to prototype, analyze, write, test, research, or automate parts of a product workflow.

Nice To Haves

• Hands-on experience building, prototyping, or shipping AI-native products, LLM features, conversational or multimodal experiences, or agent-powered consumer apps.
• Experience with proactive engagement and lifecycle/push, personalization, and engagement-driven monetization.
• Experience across native iOS/Android (including React Native), web, and voice/live surfaces, and the challenge of creating a coherent experience across them.
• Strong product taste and ability to simplify complex, ambiguous household journeys into opinionated, trustworthy agent behavior that customers understand and adopt.
• Already building with AI through work, side projects, prototypes, internal tools, or hands-on experimentation.
• Strong judgment about where agents should act autonomously and where humans must stay in control, with the ability to prove the distinction using evaluations.
• Candor about tradeoffs, including projects stopped, launches that missed, or bets changed based on evidence.

Responsibilities

• Own the Joy.ai engagement and monetization charter end-to-end, from opportunity discovery and growth thesis through launch, measurement, and iteration, across web, native iOS and Android (React Native), live/voice, and proactive push.
• Design and ship free-to-paid conversion paths that turn engaged free users into paying Asurion customers, and define activation, trial, and upgrade moments that make the value clear.
• Own proactive and personalized engagement, including how and how often Joy reaches out, lifecycle and push strategies, and content prioritization that avoids spamming customers.
• Develop context-driven next-best actions while balancing retention, loyalty, monetization, and customer trust.
• Build conviction through working demos, measurable results, customer discovery, and controlled experiments.
• Partner with the agent/orchestration and evaluations team to maintain a measurable quality and trust bar for engagement and offers.
• Align domain product managers, design, engineering, data science, lifecycle marketing, field, finance, legal, security, and executives around decisions needed to grow a differentiated, trustworthy, monetizable concierge.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed