Principal Product Manager, Growth

Quizlet•San Franciso, CA

19h•Hybrid

About The Position

Quizlet is hiring a Principal Product Manager for its Growth and Monetization team, which helps learners discover Quizlet, build study habits, and find value in free and paid experiences. The team brings growth and revenue together, with responsibility for the free experience, advertising, internationalization, and product-led growth loops, in close partnership with subscriptions and payments. The role shapes how Quizlet attracts, activates, and retains learners around the world. The Principal Product Manager defines growth strategy across the free experience, ads, internationalization, and growth loops, translating insights about learner needs and behavior into experiences that support engagement and sustainable revenue. This is a senior individual-contributor role working across Engineering, Design, Data Science, Marketing, and Ads Revenue Operations. It calls for identifying opportunities beyond the current roadmap, aligning teams on high-value problems, and leading delivery across product surfaces. Decisions connect free learner value, ad revenue, and long-term subscription adoption. The company is also open to hiring at the Senior Staff level, depending on experience and demonstrated scope. At Principal level, the role shapes strategy across the growth portfolio and influences adjacent teams. At Senior Staff level, it leads major initiatives across multiple experiences and helps define the broader growth direction. This is a hybrid position based in Quizlet’s San Francisco office. Employees are asked to work in the office at least two days per week, on Wednesday and Thursday.

Requirements

Record of leading growth for consumer products at scale, with measurable results in activation, engagement, retention, or product-led acquisition across multiple surfaces or user journeys.
Strong product judgment in freemium or ad-supported businesses, including the ability to balance customer value, monetization, and growth and to explain decisions to forgo short-term metric gains.
Experience identifying opportunities and setting strategy in ambiguous problem spaces; ability to connect experiments into a coherent growth strategy and make explicit choices about what to defer.
Deep analytical and experimentation skills, including cohort analysis, funnel diagnostics, A/B testing, and interpreting causal evidence; ability to distinguish incremental impact from traffic-mix shifts or cannibalization.
Experience building consumer experiences with Engineering and Design, with technical fluency to guide instrumentation, platform dependencies, and delivery tradeoffs.
Ability to stay close to customers and use qualitative research alongside data.
Ability to influence senior stakeholders and partner teams without formal authority, create clarity, navigate disagreement, and drive execution through changing priorities.
Record of making others more effective through mentorship, shared decision frameworks, and strong cross-functional collaboration.
At Principal level, experience shaping strategy and operating practices beyond the immediate team.

Nice To Haves

Hands-on experience improving ad-supported consumer experiences, including ad yield, placements, or advertising’s effect on engagement.
Experience growing products internationally through localization, market prioritization, or adapting experiences to local learner needs.
Experience building sharing, referral, community, or content-driven growth loops, or growing education products with strong seasonal patterns.
Experience using AI to improve product discovery, experimentation, or growth experiences, with clear evidence of customer or business impact.

Responsibilities

Define growth strategy by identifying audiences, learner needs, and product opportunities; set portfolio priorities and align partners on a roadmap balancing near-term impact with longer-term opportunities.
Improve onboarding, activation, and repeat engagement in the free experience by helping learners discover useful study tools and reach value quickly; partner with Learning Experience teams to build lasting study habits.
Identify, test, and scale growth loops involving sharing, collaboration, referrals, and user-created content to attract and retain learners who find lasting value.
Partner with Ads Revenue Operations and Engineering on ad placements, formats, ad load, and performance; evaluate revenue gains alongside study completion, retention, and customer trust.
Lead international growth by identifying promising markets, diagnosing activation and retention barriers, prioritizing localization and market-specific experiences, and partnering with subscriptions and payments on pricing and payment needs.
Work with subscriptions and payments product managers to define free and paid journeys, assess downstream value, resolve tradeoffs, and use cohort behavior and lifetime value to guide investment across audiences and markets.
Build a rigorous experimentation practice: define hypotheses, improve instrumentation with Data Science and Engineering, run experiments with clear success criteria, and account for seasonality, acquisition mix, and longer-term effects before scaling results.
Lead complex cross-team initiatives through influence, clarify decisions and dependencies, resolve competing priorities, and improve product judgment through mentorship and better planning and decision practices.