Principal Product Manager, Creator

LTK USA

3d•Remote

About The Position

LTK is seeking a senior individual-contributor product leader to define and evolve the Creator Experience across its creator commerce platform. The role leads the long-term vision and multi-quarter product strategy for creators’ core workflows, including discovering opportunities, connecting with brands, creating shoppable content, and growing their businesses. The product leader will reimagine the experience for the AI era and explore how AI and machine learning can expand creators’ influence and economic success. Working across Product, Engineering, Design, Data, and Creator Success, this person will use creator understanding, behavioral data, experimentation, and customer feedback to improve engagement, retention, creator earnings, and experience quality. The role defines and monitors outcome measures, makes investment trade-offs explicit, drives execution across interconnected product areas, and serves as a senior thought partner who challenges assumptions and elevates product thinking. The position calls for an AI-native leader who can ship AI-powered products, build functional prototypes, and apply sound judgment in a fast-moving environment. LTK is a global creator commerce technology platform founded in 2011. It connects brands, creators, and shoppers through a shopping app and tools that make content shoppable. The company is headquartered in Dallas, Texas, and operates on five continents. Its mission is to empower the world’s premium lifestyle creators to achieve maximum economic success.

Requirements

At least 8 years of Product Management experience, including ownership of complex product areas, multi-quarter product strategy, and demonstrated influence on product direction and business outcomes across multiple teams.
Experience shaping product vision and strategy for consumer-facing products or complex platforms at scale, with a track record of meaningful customer and business impact.
Hands-on experience shipping and improving AI-powered products, including personally writing evaluations (evals), developing realistic test cases, defining quality criteria and scoring rubrics, and using failure analysis to guide iteration and launch decisions.
Experience independently building functional prototypes using AI tools to make ideas tangible, test assumptions with customers, and inform product and engineering decisions before full development.
Established practice of using AI in day-to-day product work, including synthesizing customer research, analyzing data, prototyping, and running experiments, with sound judgment about validating outputs and the role of human expertise.
Strong product judgment and ability to translate customer needs into differentiated experiences while balancing technical complexity, business priorities, and long-term investments.
Ability to lead complex cross-functional initiatives, influence strategic product and investment decisions, and build alignment with senior leaders without direct authority.
Strong communication and storytelling skills, including the ability to articulate product vision, challenge assumptions, and influence stakeholders across functions.
Bachelor’s degree or equivalent practical experience.
Mindset focused on seizing opportunities and moving with urgency.
Dedication to prioritization and operational excellence.
Adaptability to a dynamic, fast-moving environment.
Growth mindset and openness to feedback.

Nice To Haves

Experience with e-commerce, creator platforms, marketplaces, recommendations, or product discovery.

Responsibilities

Define the long-term vision and multi-quarter product strategy for the Creator Experience.
Shape how creators discover opportunities, connect with brands, and turn inspiration and influence into shoppable content.
Reimagine creator workflows for the AI era, identifying ways to simplify processes, remove friction, and help creators grow their businesses.
Explore how AI and machine learning can transform and expand creator influence and economic success.
Use creator understanding, behavioral data, experimentation, and customer signals to improve engagement, retention, creator earnings, and experience quality.
Define and monitor outcome measures for experience quality, creator engagement and retention, and creator earnings; establish baselines and use results to guide investment and iteration.
Align Product, Engineering, Design, Data, and Creator Success teams around a product vision and drive execution across interconnected product areas.
Stay close to customers and use AI-native frameworks to learn quickly from real user signals.
Serve as a senior product thought partner, challenge assumptions, elevate product thinking, and help teams make stronger product decisions.