Principal Market Development

AT&T•Atlanta, GA

10d•$141,300 - $237,400•Onsite

About The Position

The Principal, Market Development will support the Local Market Performance & Volume Management team in helping market leaders achieve volume commitments. The role develops a deep understanding of performance drivers, identifies growth opportunities, and enables data-driven action across products, channels, and markets. It uses analytics and decision support to proactively manage performance, prioritize opportunities, and align cross-functional teams around initiatives that drive market-level results. The position focuses on volume performance across Wireless, Fiber, and AIA products. The Principal translates analytical findings into actionable market recommendations and partners with Forecasting, Pricing, Offers, Marketing, Go-to-Market, Finance, and market leadership to evaluate strategic options, prepare markets for execution, and coordinate deployment plans. Leaders are expected to use AI-enabled tools, automation, advanced analytics, and emerging technologies to accelerate insights, improve decisions, and enhance organizational effectiveness. This role requires exceptional analytical skills, business acumen, strategic thinking, and the ability to influence cross-functional stakeholders through fact-based insights and executive-ready recommendations. It is a full-time, onsite role performed at the designated work location five days per week. No relocation is offered. The role is based in Atlanta, Georgia, or Dallas, Texas, has a 40-hour workweek, and does not supervise others.

Requirements

Experience in analytics, strategy, finance, business intelligence, consulting, marketing analytics, or a related discipline.
Proven experience translating complex business problems into actionable insights and business recommendations.
Strong analytical and quantitative skills, including experience in performance management, forecasting, opportunity analysis, and strategic planning.
Advanced proficiency in Power BI, SQL, Databricks, Snowflake, Excel, and related analytical tools.
Experience working with large, complex datasets and developing scalable reporting and decision-support frameworks.
Ability to identify strategic opportunities and influence action across matrixed organizations.
Experience developing executive-facing presentations, recommendations, and business reviews.
Strong understanding of market performance drivers, go-to-market strategies, customer acquisition, retention, and growth initiatives.
Passion for using AI technologies and automation to improve business outcomes and team effectiveness.
Strong project management, collaboration, organizational, and leadership skills.
Ability to thrive in a fast-paced, evolving environment with multiple priorities and stakeholders.
Seven or more years of related experience.
Certification is required in some areas.

Nice To Haves

A bachelor’s degree (BS/BA) is desired.
Experience supporting sales, marketing, pricing, forecasting, operations, or go-to-market organizations is highly desirable.

Responsibilities

Analyze market, product, and channel performance to identify opportunities, trends, risks, and emerging drivers of attainment.
Develop executive-ready insights explaining how customer acquisition, retention, traffic, conversion, and other metrics influence results.
Translate complex analytical findings into concise, decision-ready recommendations for market leadership.
Support weekly, monthly, and quarterly business reviews with actionable insights and performance narratives.
Monitor performance against Budget, Forecast, and other operating plans across products, channels, and markets.
Develop reporting and performance views that connect attainment results to underlying business drivers.
Establish performance management routines that improve visibility, accountability, and decision-making across leadership teams.
Identify emerging trends and risks that may affect current-quarter and future attainment.
Develop understanding of channel-level performance drivers, including traffic, conversion, productivity, churn, offer effectiveness, and sales mix.
Evaluate the impact of promotions, pricing actions, marketing investments, and go-to-market initiatives on market performance.
Build drivers-based forecasts, waterfall analyses, and performance attribution views to quantify the impact of channel performance, initiatives, opportunities, and risks on gross adds, disconnects, and net add attainment.
Identify channels, initiatives, and operational factors contributing to forecast changes and performance outcomes, and recommend ways to improve results.
Partner with Pricing, Offers, Marketing, Go-to-Market, and Forecasting teams to identify and evaluate opportunities to improve market performance.
Assess the expected volume impact, execution requirements, timing considerations, and implementation dependencies of proposed initiatives.
Prepare markets and partner organizations for execution by aligning stakeholders on priorities, deployment timelines, and expected outcomes.
Maintain visibility into critical milestones, launch readiness requirements, and decision deadlines needed to influence quarterly results.
Use AI-enabled analytics, automation, and advanced analytical techniques to accelerate insight generation and improve business decision-making.
Partner with Data & Technology teams to enhance reporting tools, dashboards, forecasting inputs, and decision-support capabilities.
Develop scalable analytical frameworks and ensure data accuracy, consistency, and integrity across business reviews and planning processes.
Champion responsible AI adoption by identifying opportunities to automate workflows, improve productivity, and expand analytical capabilities.

Benefits

Medical, dental, and vision coverage.
401(k) plan.
Tuition reimbursement program.
Paid Time Off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire.
Paid Parental Leave.
Paid Caregiver Leave.
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption reimbursement.
Short- and long-term disability benefits.
Life and Accidental Death Insurance.
Supplemental benefit programs, including critical illness, accident hospital indemnity, and group legal.
Employee Assistance Programs (EAP).
Employee wellness programs.
Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone.