Market Development Associate

Givebacks

23h

About The Position

Givebacks is seeking a driven, research-oriented Market Development Associate to support district-level revenue growth through targeted, state-specific go-to-market execution. The role partners with Sales and Marketing to generate pipeline by developing research-backed outreach strategies, executing outbound campaigns, and supporting conference-driven demand generation. It is suited to an early-career sales or go-to-market professional seeking clear expectations, measurable impact, and exposure to strategic sales motions in a fast-growing EdTech company.

Requirements

1–3 years of experience in sales development, market development, or outbound prospecting.
Experience working in a CRM environment.
Strong research, organizational, and time-management skills.
Comfort with high-volume outbound activity and performance-based goals.
Proactive, self-directed approach with ownership mentality and bias toward action.
Ability to work quickly while maintaining accuracy and quality.
Detail-oriented approach to research, execution, and CRM hygiene.
Adaptability and flexibility as strategies evolve.
Persistence and resilience in outbound prospecting.
Customer-centric approach to understanding district needs and aligning value.
Clear, concise written and verbal communication.
Creative problem-solving skills.
Ability to manage time, priorities, and goals with minimal oversight.

Nice To Haves

SaaS or EdTech experience.
Strong HubSpot experience.
Familiarity with the K–12 education market.

Responsibilities

Research state-specific K–12 policies, procedures, and operational nuances related to fundraisers, boosters, and school districts.
Build, document, and maintain comprehensive state-by-state sales strategies in HubSpot.
Prioritize and sequence state outreach based on opportunity size, readiness, and ease of entry.
Partner with Marketing to align messaging and campaigns with state-level insights.
Research district- and school-level decision-makers and accurately import contact data into HubSpot.
Add a minimum of 1,700 new school buildings into the pipeline by driving qualified discovery meetings.
Execute outbound email and call sequences consistently, urgently, and with attention to detail.
Create, document, and share effective outreach sequences and best practices with the broader sales team.
Meet or exceed monthly and quarterly targets for booked and attended discovery meetings.
Maintain weekly activity benchmarks across calls, emails, and sequence completion.
Maintain accurate CRM activity tracking, pipeline stages, and contact data.
Support pre- and post-conference execution, including list uploads, lead sheets, and Account Executive briefings.
Provide Account Executives with prospect intelligence, including state-specific context and lead status.
Complete timely, strategic post-event follow-up and incorporate learnings into ongoing campaigns.