Principal Growth Marketing Manager

Redpanda Data

18d•$160,500 - $189,000

About The Position

Redpanda is the first runtime and control plane for agent-data interaction — a unified platform that combines streaming, SQL analytics, and intelligent connectivity with the governance layer enterprise AI agents need in production. Built on infrastructure already trusted by Fortune 500 companies and fast-growing startups, Redpanda enforces governance entirely outside the agent's data path, controlling what agents see, limiting what they do, and capturing a tamper-proof record of everything they touch, so organizations never have to choose between innovation and control. About the Role: As a Principal Growth Marketing Manager, you’ll build and scale the programs that help technical practitioners and decision makers discover, evaluate, and adopt Redpanda. You’ll own the strategy and execution across paid search, paid social, content syndication, and other digital channels. You’ll set the roadmap, run experiments, analyze performance, and continuously improve how we reach and convert our target audience. This role will require you to collaborate closely with product marketing, content, demand generation, sales, and operations to turn top-of-the-funnel awareness into pipeline and revenue growth. You’ll own outcomes, not just campaigns: growing our marketing database, increasing brand awareness, driving pipeline, and acquiring new customers. We move quickly, test constantly, and expect you to build the roadmap instead of waiting for one. If you enjoy learning from data and finding creative ways to reach technical audiences, you’ll thrive in this role.

Requirements

5+ years of experience in digital marketing or growth marketing in B2B SaaS or infrastructure software
Deep expertise in managing paid media campaigns
Strong understanding of attribution, conversion tracking, and marketing analytics
Experience managing campaigns with platforms like Google Ads, LinkedIn Ads, Reddit Ads, and analytics tools
Familiarity with AI search trends, GEO, AEO, and optimizing content for LLM visibility
Strong analytical mindset with the ability to translate data into actionable insights
Excellent communication and project management skills
Experience working in fast-paced startup or high-growth environments

Nice To Haves

Experience marketing developer tools, cloud infrastructure, streaming, Kafka, or data platforms
Experience with AI-driven marketing tools, automation, and agent workflows
Experience with Qualified.com or similar website personalization/conversational marketing tools

Responsibilities

Set and drive the performance marketing roadmap and experimentation calendar (channels, creative, targeting, landing pages)
Own competitive and channel benchmarking to identify new paid/emerging platforms worth testing
Own multi-persona campaign strategy and messaging across paid search, paid social, and content syndication channels, engaging both technical practitioners and decision makers rather than optimizing to a single persona
Manage and optimize global paid media campaigns and budget across Google, YouTube, LinkedIn, Reddit, and emerging platforms, reallocating spend based on CAC, pipeline contribution, and ROI by channel
Execute and scale paid social programs focused on awareness that yields account engagement and pipeline generation
Own the Qualified.com platform to create custom, targeted digital experiences on our website to generate pipeline and account engagement
Build and scale content syndication and database growth programs to expand the marketing database
Drive conversion rate optimization on paid landing pages in partnership with web marketing and product marketing
Manage agency and vendor partners executing on campaigns, holding them accountable to quality, timelines, and performance against goals
Own brand awareness measurement (share of voice, impression share, engagement) and tie it back to pipeline impact
Partner with marketing ops to build and maintain attribution infrastructure that connects top-of-funnel awareness activity to pipeline and revenue outcomes
Monitor, analyze, and report on funnel performance, conversion rates, attribution, and ROI
Build automation workflows using internal and external AI tools, ensuring growth experiments run efficiently and at scale
Work closely with BDRs and sales teams so leads from paid campaigns are handed off with the right context, helping sales prioritize and convert them effectively