Principal Growth Marketer

Mochi Health•San Francisco, CA

10d•$250,000 - $300,000•Onsite

About The Position

Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this. We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems. Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today. Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.

Requirements

5+ years in growth, marketing, or product roles, with at least 4+ years leading growth teams (5+ people)
Track record of scaling consumer businesses from traction to significant scale (e.g., $10M to $100M+ ARR)
Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metrics
Deep understanding of attribution, incrementality testing, and marketing mix modeling
Proven ability to scale channels while maintaining or improving efficiency
Experience driving growth through product improvements (onboarding, activation, conversion funnels)
Strong experimentation mindset with rigorous approach to testing and statistical significance
Ability to partner effectively with Product and Engineering on growth initiatives
Understanding of personalization, segmentation, and lifecycle marketing tactics
Highly analytical with ability to dig into data, build models, and derive insights
Fluent with AI-powered data and analytics tools (e.g., Claude, ChatGPT, AI-native BI/analytics copilots) to accelerate analysis, surface insights faster, and reduce reliance on manual SQL work for exploratory questions
Experience building forecasting models and using data to guide strategic decisions
Thrives in fast-paced, ambiguous environments where strategies evolve
Comfortable rolling up sleeves and doing the work when needed
Bias toward action and experimentation over perfection
Resilient and energized by building something new in a challenging industry

Nice To Haves

Scaled consumer health or marketplace businesses
Experience in healthcare industry

Responsibilities

Define and execute the patient acquisition and retention strategy across all channels and products
Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets
Identify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments)
Establish growth metrics, goals, and forecasting models that guide investment and decision-making
Partner with executive leadership to shape company strategy based on growth insights
Foster a culture of experimentation, data-driven decision-making, and rapid iteration
Scale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships)
Develop and optimize organic growth channels (SEO, content, referrals, community)
Build and test new acquisition channels and tactics to diversify patient sources
Manage marketing budget and CAC targets across channels, optimizing for LTV:CAC ratios
Leverage AI tools for creative generation, ad copy testing, and campaign optimization—using AI to move faster and test more variants across channels than a traditional team could manage manually
Lead growth product initiatives to improve conversion throughout the patient journey
Run experimentation programs (A/B tests, multivariate tests) to continuously improve conversion
Identify and remove friction in the patient experience from discovery to first prescription
Build systems to personalize patient experience based on needs, conditions, and behaviors
Own lifecycle marketing strategy to drive engagement, retention, and LTV
Build email, SMS, and in-app campaigns that keep patients engaged with their care
Develop reactivation and winback programs for lapsed patients
Build analytics infrastructure to measure, attribute, and optimize across the full funnel
Implement experimentation frameworks and statistical rigor for testing
Create dashboards and reporting that give the team and leadership real-time growth visibility
Develop forecasting models to predict growth and identify risks/opportunities early
Partner with Data/Analytics to build patient segmentation, LTV models, and attribution

Benefits

Daily Meals - Breakfast, lunch, and dinner every weekday.
Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
Profitable and Rapid Growth - We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions
High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans.
Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive.
Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority
Team Socials and Community - We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn’t hurt either
Downtown SF HQ - Our San Francisco office is just steps from BART, Muni, and great food. It’s designed for deep work and casual collaboration